Promotion of external Marketing forum in private hospitals

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Baidu Bar is actually a forum, but its popularity far beyond other forums, so take it out alone, but stick the same way as other forums, the nature of bar, although the popularity is very large, but post content can put links, other forums, a little bit of fame and popularity, are not put links, so stick must use good, This is a free super advertising platform. and marketing targets accurate, in the Rhinitis bar browsing people must be rhinitis (excluding advertisers ...), I have done a lot of posts before, resulting in a lot of consultation dialogue. But to do a good job, but not the classified information sent to the bar inside on the line, on the post content (that is, the text of the post, hereinafter referred to as "forum soft text"), there are a lot of attention.

Forum Article overview

Forum writing must be different from the classification of information articles, classified information articles are generally very strong advertising words, and some even direct advertising language, this is not suitable for the forum. This is decided by several features of the forum, I summarize the difference between the forum and the classified information:

1. The Forum is a platform for interactive communication, focusing on "interaction", while classified information is a business-to-business platform, a one-sided information-sharing.

2. Due to the interactive nature of the forum, the decision forum must be close to people's psychology, rather than blunt and boring advertising, otherwise the interaction can not be achieved.

3. The forum needs to grasp the object of the psychology, the purpose is to share the personal experience to arouse the inner resonance of the people, so that the recessive to achieve the purpose of promotion, and classified information may only pursue product exposure, although also to grasp the consumer psychology, but more attention to arouse people's desire to consume.

This shows that the forum text must meet the following requirements:

1. The Forum text should arouse the reader's curiosity and reply the desire. This is the biggest goal, is also the most difficult place, many articles are on the network n times is taken to post it, this kind of text generally people can read the first 3 words difficult, let alone read the full text and replies.

2. To advertise (soften), request the Forum text must be a soft text. Advertising Forum is the most lifeless, this is another forum can not put the reason for the link. Forum text can not let people look at the idea is nonsense or advertising, false information. The same topic (such as rhinitis how to treat) to write new ideas, distinctive stand out.

3. The Forum text should be shared by experience as the main means of communication. So as to arouse resonance. I write the treatment of rhinitis article is the experience of their own treatment of rhinitis to share to everyone, I am a noble charity, in order to help other people in the same boat, this is the essence of the forum text, rather than I post the ' advertising ' two words on the face out to look for spray.

4. The Forum text has special requirements for the tone and style of the article. Avoid blunt, uninteresting, disorganized, no argument, no persuasive, long text, messy, poor readability, no attractive highlights. Our general classification information article is almost all this situation, so it is not suitable for posting.

Summarize and re-emphasize the way of writing:

1. The first to have a strong sense of impact of the title, must do the title party.

2. Language popularization can be close to the reader, the appropriate use of network words, but pay attention to the seriousness of medical care, according to the style of the article.

3. The advertisement should perfect embed, cannot clear, also do not spoil the article the readability and the persuasive power.

4. Content to be very attractive, so that people can be patient to see the full paste, rather than a few words can not see.

5. The content may use the intense rhetoric, in order to arouse the placard person's reply the desire, but must pay attention cannot cause the negative comment.

6. The title Party + attractive content, this is a key to success of a post, but also do not forget the purpose of the post, such as the treatment of rhinitis, rhinitis surgery, etc., do not write off the topic.

7. The headlines are both appealing and the hottest topics to use.

The top sticker is to put the post again, the equivalent of a new paste, in fact, a good post repeatedly top, more than a new post effect a hundredfold.

Top Sticking points:

1. Top stickers to the first time after the post, can not let other peer advertisers rob the front row

2. The first page of the top content to be careful, not pure irrigation, and to change the IP and ID to the bystander point of view, can not be the same answer: this is good, this is good, this is very good ....

3. The newly found point that "praise" word can be affixed to the top, this is a new discovery, other promotional people have not found that we can use the earliest grasp of the good, but it is best to pay attention to this degree, more snacks to be punished by deleting the post.

4. ID to be more, each must be hundreds, ID name specification requirements:

① is the best with an English letter id similar to a person's name, such as "Zhaoxiaolan, xiangling_1204"

② is not allowed to register the ID of vulgar spoof, such as "Egg hurt little sister" and so on, our medical ads by the male division of gynecological influence is very large, male gynecology is the leader of private medical care, for reference to the success of their advertising is necessary, but there is a point must be stressed that the male gynecology department of advertising more with vulgar style, Our ENT military hospital is absolutely not vulgar content, we advertise to the atmosphere, formal, serious, authoritative.

③ do not make obvious advertising taste of the ID, such as "Guangzhou rhinitis expert", "Guangzhou best nasal";

④ do not register Chinese IDs.

Other forums

Other forums post content can not put links, advertising effect will be discounted, but also can be used as Word-of-mouth marketing to do, post and Baidu paste the same practice. As for how to find a good forum, or forum choice, we can pay more attention to find a good forum, especially health Forum, but do not spend too much time to blindly find, with several large forums on it.

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