Promotion of local Portals 6 method

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The promotion of local portals has always been the main point of the site operators, and the promotion of the portal is a double-edged sword, do a good job for the development of the portal sailing, do not fall into the transition investment trap, may make the portal premature death, this is the entire Internet industry common problems.

The reason, many people think that the promotion is the traditional "hit advertising", but the promotion of the portal can not be simple to do this, this is the characteristics of its industry. If you do this, not only does the promotion not work, but will consume a lot of capital in a short time.

After 5 years of operation of hundreds of local portals, the city of China has its own knowledge and products for local portal promotion.

Its core idea is: to promote not to spend money, to make money, to take the road of cooperation, business promotion. Let the promotion become a product, not the portal of consumer goods, the trap of swallowing money.

(1) Internet bar Promotion

Internet cafes are the focus of many network operators, if the homepage of the Internet Café for all of me, so not only to solve the problem of portal promotion, but also the first time to contact the most active netizens.

The difficulty of the Internet café cooperation:

1. Cooperation is difficult

The so-called cooperation is difficult, is the old version of the Internet is very difficult to make their home page to the operator, unless there are administrative requirements, exchange of interests, qualification protection (let Internet cafes trust the safety of the site) and so on.

However, the advantage is that the home page of Internet cafes for the old version of the Internet is idle resources, if someone can let the Internet café idle resources to generate profits, or to build some of the new Internet cafes competitive advantage. This is the network operators need to think and dig.

2, to maintain the difficult

Perhaps the website operators through various channels, such as administrative practices, exchange of interests, or even the purchase of the first Internet café, but want to maintain difficult, many often one months or months will be "lost" internet café home, the reason is that the administrative means can not always be effective, because the Internet café itself is disgusted and resist this practice, The first opportunity will be "reverse water"; The profit Exchange way, the time is long, the old edition of the Internet Café will think the cooperation trouble, the profit is less, the promise's anticipation cannot satisfy the request and so on. When the Internet café new system, "forget" the promise of cooperation back to the original.

(2) Promotion of prizes

Why do netizens come to our website, if your site has free prizes can be taken, then there is nothing better than this attraction it? Key website operators should promote the product of the prize, rather than their own pockets, otherwise do more, the faster the death.

The city China has already promoted the prize to develop into the product, constructs the Netizen and the merchant mutually beneficial situation

The promotion of prizes is based on the introduction of the Merchant Treasure Products: Shangjiabao is a local portal sales to local businesses, a network of products, merchants can publish prizes to attract netizens, store local customer information, set up their own membership library, so that businesses have a no need to spend cash to promote their own way; And netizens also have a free opportunity to take prizes, still afraid of the gas is not flourishing?

(3) Promotion of activities

Engage in activities, engage in evaluation, is the fastest and most simple way to hype popularity, low cost, quick results. If it can be from small to large, to create a number of local characteristics of large-scale social activities, so not only to solve the promotion problem, there are better profit expectations.

Urban China has developed a set of survey and evaluation system, the operator can organize a variety of local activities at any time, like the city baby rating, the city community rating and so on, to find local Communist Youth league and other government departments to cooperate, to find local excellent business sponsorship, that is, to make money and gain popularity, can

(4) QQ Group Promotion

QQ Group is the most rapid local information flow of the carrier, the portal operators to build QQ group, if you can set up more than 10 QQ group, will make the site's popularity improved a lot, at the same time have a good user viscosity. A daily paste, the site of their own news, classified information, Forum essence of the posts and friends to share, kill each other.

(5) Cooperation promotion

Cooperate with local government departments, such as propaganda department, television station, let local businessmen name some channels, in the same city with various businesses advertising exchange propaganda language.

(6) membership card to promote

Local portal development is good or bad, the number of registered members is an important standard, but the development of the member is not likely to have a big breakthrough in a short period of time, unless do "vest", but we can change another form, is to issue membership card, membership card function is: Member Card can be signed in the portal site discount or points. This can quickly realize the promotion of the website and register the number of members.

There are many ways to promote, such as local DM cooperation, acquaintances experience, Yellow page strategy (will be the city's Business information collection), and so on, here do not do one by one description.

Emphasis is the promotion of the way to product and profitability, so that the burden can be turned into income, the early development of the portal has a positive significance.

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