Promotion of the new station of network promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, the website official promotion before must work

01. Perfect the website operation team, is the website promotion personnel, the website data maintenance personnel, the webpage art;

02. To ensure that the site can be a regular fast access (open the page should not be more than 3 seconds);

03. Select a good site title, keywords and descriptions, as well as to promote the use of the slogan of the website;

04. In-depth understanding of enterprise products and corporate culture;

05. Select a Web site traffic analysis and statistics software, available online free popular statistics software, can also develop their own;

06. Set up a good site of the main push products and products selling point;

07. Target Customer group and market Division;

08. Space domain name as much as possible to buy the number of years longer, in order to increase the major search engine on the site trust;

09. The basic function of the website is perfect, at the same time the interface design profession, as far as possible satisfies the user experience, in order to increase the visitor's trust feeling thus attracts the visitor the rate of change, then increases the order the conversion ratio;

10. In-depth study of peer-competitor websites (including its various promotional methods, product quality and source, etc.);

Second, the site early influence (free or a small amount of capital investment) propaganda [lasted 1-2 years]--general promotion method

¤ Online Promotion

1. Search Engine Marketing

After the key words, through technical means to the site for the whole station and keyword optimization, so that the site keyword ranking as far as possible. (in the page planning, layout is conducive to search engines, international well-known corporate sites are mainly simple and generous, the use of flash and pictures to take a restrained attitude)

2. Web site Submission Act

A, submit the website to the ODP manual directory and all kinds of search engines, and update the content of the website in time every day;

B, submit the website to all kinds of products catalog, and website navigation platform

C, online production company's network business card

D, Yellow Pages submitted

E, business-to-business platform products and Web site submission, supply and demand information release;

F, price comparison network submitted

G, Shopping Guide Network submission

F, the company's promotional video submission

G, news portal submission, but now very strict requirements, if you want to send the portal news, you can contact QQ 886128 or Consulting www.tuimei.com

H, store address map submission

3. Community, forum, Blog marketing method (that is, soft text marketing)

4. Website Activity Promotion

5. Website Resources Cooperation Promotion Law (friend chain Exchange, advertisement position exchange, content cooperation, user resources cooperation, etc.)

6. Mail Marketing Law

A, user-approved email marketing (ie, in-site customer mail marketing)

B, professional service providers of e-mail advertising marketing (outbound potential customer mail marketing) ...

7. Video Promotion method

8. Baidu Encyclopedia Marketing (Baidu Encyclopedia in the rankings in Baidu's largest weight)

9. Questions and Answers in the platform ask oneself to promote

10.QQ Mass (the effect is not very good)

11. Event Marketing Law

12. One-way link purchase

13. Establishment of a writers ' union

14. Join the Advertising Alliance

15. NET Picks/rss

16. Network Hype (contact with the major well-known bloggers, writers and other people to jointly hype)

Monthly operational effectiveness analysis, evaluation, selection, adjustment and target formulation

¤ Offline Promotion

1. Company Print publicity Law (business Cards, color pages, bookmarks, product magazines, office supplies, promotional gifts, etc.)

Delivery Channels: In addition to the line to send out the sender, but also with the express company and other related industries, so as to enlarge the promotion channels.

2. Internet Bar Alliance cooperation Promotion Law (homepage, desktop background), whether suitable for such promotion according to the product and the combination of "Internet Café crowd survey statistics report";

3. School/social Activities Sponsorship Promotion Act;

4. Store promotion and online promotion interactive method;

5. Business Alliance mutually beneficial promotion Law (the merchant provides the discount card, the website opens the Special topic Marketing column and so on);

6. Promotional law for public activities;

7. Promotion of events and gatherings;

8. Local newspaper and magazine propaganda;

9. According to the prior positioning of the user groups, in the corresponding various types of food, toys and other suppliers where the launch of promotional cards;

10. Building Advertising

11. Body/Bus Advertising (expensive)

12. Fixed ring tone Promotion method

Monthly operational effectiveness analysis, evaluation, selection, adjustment and target formulation

Third, the website medium-term credibility promotion (increase input) [lasted 2-3 years or so]-depending on different industries (need detailed advertising plan)

¤ Online Promotion

1. Industry press Releases

2. Authoritative Agency News topic release

3. Try to starters one of the journalists to speak for us;

4. The use of major well-known grassroots webmaster power;

5. The industry website advertisement Place buys

6. Bidding ranking

7. Advertising Alliance

8. Use all kinds of Word-of-mouth network, website reviews/Evaluation Network

9. To the major public credibility of the network media advertising (such as Sina, NetEase, Sohu, Tencent, etc.)

10. Production company and all kinds of product promotional films, under the premise of the conditions allowed to do public transport video advertising, television advertising and other traditional media advertising;

11. The company set up a hot news capture team (in the identity of the third party, the hot news and its own website together)

Attached：

1. The above ideas combined with the "normal way of promotion", will have a stronger persuasion, so that more people pay attention to, attention is strength, strength to a certain extent, it is expected that the major media to our free publicity.

2. In fact, the establishment of public trust, one is to rely on external publicity, of course, another necessary and most basic procedures can not forget that the site itself also exists a credibility, which is why there are many sites look like "cottage version", visitors to see such a site to purchase the desire to drop to 0, And some sites appear to be so professional at the first glance, can stimulate the consumption of visitors, then as to how to build the site itself a credibility or competition points, due to the content of more, in this sell a case, skipped.

Monthly operational effectiveness analysis, evaluation, selection, adjustment and target formulation

¤ Offline Promotion

1. Let the company staff or to the popular forum to recruit staff regularly actively to participate in some public activities (remember to bring DV camera, if possible, contact the local newspaper reporters, as well as for all personnel free to provide some convenient promotional supplies);

2. Regular free lectures are held in connection with local radio stations and relevant sections of the television;

3. Local newspaper and magazine propaganda;

4. Write regularly to media-related leaders, government-related dignitaries, as well as relevant central officials to talk about the site's profitability and financial donations and so on. Although the success rate is low, but as long as the success, the site will be successful;

5. Regular award-winning questions or contests, and the award-winning master hype;

6. To engage in a number of authoritative development conferences on business-related electronic commerce;

Monthly operational effectiveness analysis, evaluation, selection, adjustment and target formulation

Iv. Establishment of Network brand

In fact, the website brand is usually not independent existence, that is to say, the establishment and promotion of website brand is in the former medium-term website operating activities gradually established and reflected, the site brand is often a variety of network marketing activities brought about by the comprehensive results, in the late Web site under the premise of steady development, And through a variety of operating activities on the site brand stability and innovation, and ultimately make the Enterprise brand popular, and make it a household name (later can be more in various types of comprehensive portal ads, the main benefit is to quickly upgrade the Enterprise brand, the disadvantage is expensive).

Five, created by the brand to derive more practical brand products

Specific derivative products are based on different industries, at this point to do is to pay more attention to product quality, the use of the influence of old brands to further the promotion of new products, in the retention of old customers on the existing brand trust, so that they trust us every new product, of course, the premise is that the new products must have a market to do.

Attached：

Web site to promote a variety of ways, regardless of the successful operation of a promotional method can make the site famous, here on site operators are good at innovation and analysis, summary, from a variety of operational ideas choose 1 to 2 of the best solution, so that in the site operation of the journey less detours, quickly find a shortcut to success.

The above operating plan just wrote a general idea, more suitable for the promotion of FMCG online shopping mall. However, different types of products and sites should be used in different routes, the choice of specific routes can be targeted to promote testing.

Personal website Promotion Guide is: do fine than do pan-strong

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