Promotion of Web site promotion efficiency of "two purposes three focus on"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster people on the site to promote the experience of talking about, the network can be more or less, many people still do not clearly find the promotion goals. Why do you want to promote? What can we do to promote it? But in the face of different industries or grassroots stationmaster its promotion purpose is different, the strategy method also is different, the author analyses one or two promotion each aspect.

The website promotion is not the simple promotion, is not exorbitant requests the website to visit the quantity, but seeks the target user group.

What is its purpose:

Objective One: Raise the exposure rate and raise the popularity

It takes time and effort to establish corporate image or personal brand, which is a gradual project. To promote the operation of their own experience before, or that sentence, "We do not be on the network of n promotion methods and so limited their own ideas, should look for the promotion of their own web site methods, writing the promotion of the way just to the webmaster some experience to talk about." In fact, simply speaking, as long as it is able to let more people know the site is a practical method of promotion! So we must broaden the channels of growth, personal network brand exposure rate, visibility, attention will also be promoted by relativity.

Objective two: To increase the profit

Web sites want to improve traffic visibility, increase sales, increase the number of registered users and so on the final analysis of the purpose of profit, through these purposes of tangible value, these are "benefits."

Different websites have different profit points, different positioning, different target users, only the various "attributes" of their own analysis is correct to choose a more effective way of promotion.

Three focus on:

Now we have a detailed purpose, we must think how to use the promotion method of practical purposes, for its purpose to make an analysis.

One, focus on improving website traffic

For personal sites, the main source is to rely on traffic to make money. The use of soft writing to promote the way to write some of the site with the positioning of the article, such as the It Class portal (Admin5 and Chinaz). The publication of several effects on its portal site is obvious. If its own flow and target difference is too big, also can do more network optimization work, this aspect of experience I think for you webmaster has not common. At the same time, a lot of cooperation with other websites. is one of the good choices.

And for corporate websites, such as portal sites, soft wen this form of promotion, according to what the climate is irrelevant. Therefore, the webmaster need to be based on the site's own flow and the requirements of the target, is based on their own situation to the promotion of their own situation.

Second, focus on increasing the number of Web site member registration

The Community forum website is the main promotion. Prior to such promotion, the relevant personnel should first study the target users dialysis, and then the new station can be added to promote integration activities, this is now more. But different methods are used for different industries. More is the release of resources to hide the download address, must be returned to obtain the download address, for the IT Industry Forum website is not surprising. This trick is very "cheap", but have to say practical, for the need for this resource users will be registered and reply, we have reached the goal.

Third, focus on enhancing the weight of the site

Briefly said is the link, the exchange of links when the attention of the following three points:

The first step: to find PR high, high weight, ranked high well-known website exchange links, the minimum requirements of the other party's PR value should not be lower than your page PR value.

The second step: check the other side of the page chain number should not be more than 60, or no matter how high the PR value, for you have no practical significance.

The third step: do not think the link is done, diligent check links. Check the other side of the PR value is true, whether the search engine punishment. (eg: cheating, right to be lowered, etc.)

Network promotion This line of things is very cumbersome, and need to update and maintain daily. Because it will not let you get something for nothing, but also need to find their own positioning and promotion of the way.

Author: helloboting

Original load: Program supermarket network http://www.cxcs.com.cn/

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