Promotion of "Women's Day" for female population

A few days ago, Bowser Shopping Network has cooperated with a Amoy alliance, the "era of parity" has been opened in the electric business industry, in addition to vigorously promote the net purchase price transparency in order to puncture the existence of the electricity market price "Iron Curtain" phenomenon, but also in products and services, such as differentiated brand construction has been discussed. Recently, Bowser network announced that the period from February 29 to March 9, for women to carry out "women's Day" special promotional activities. It is reported that the event covers mobile phones, computers, digital cameras, small household electrical appliances, outdoor sports, automotive supplies, boutique home textiles, black electricity, ice washing, air-conditioning top ten categories of dozens of intimate goods, the whole world 20 percent sales.

Bowser vice president Pengliang said that at present, women's groups have been due to their work and living conditions of different circles or groups, so the promotion of "Women's Day" is not a holistic plan. "We start with different groups of women and set up different combinations of commodities to meet their differentiated needs as much as possible," Pengliang said. "To this end, Bowser specifically to this promotional activities into six major feature plate." ”

Relevant industry analysts believe that as a direct contact with consumers of the electricity business, the research and grasp of consumer psychology is becoming more and more important, whether it is the bowser of the limited-timed snapping up activities "night total benefits", or for the constellation features of the constellation promotions, or for women's segmentation promotions, are trying to interact with consumers through emotional, Finally realize the business and the consumer win together, this is no longer to low price as the only competitive chip sales promotion is more mature performance.