Promotion strategy: the promotion skills of business-to-business websites

Business-to-business (Business to Business, 2 (nonblank) in English is pronounced the same as to. Is the enterprise's E-commerce, in addition to online transactions and product display, business-to-business business More important significance is that the enterprise intranet, through Business-to-business website and customers close together, through the rapid Response network, to provide better services to customers, thereby promoting business development.

The current pace of internet-based business-to-business development is so rapid that, according to the latest statistics, the volume of business-to-business transactions on the Internet earlier this year has far surpassed that of the Business-to-consumer. 2006 Global Business-to-business E-commerce Market size has reached 5.8 trillion U.S. dollars, is expected in the next few years the global business-to-business growth rate will remain around 45%, 2010 global business-to-business E-commerce Market size will reach 26 trillion U.S. dollars.

Traditional business transactions often cost enterprises a lot of resources and time, whether sales and distribution or procurement to occupy product costs. Through business-to-business transactions, buyers and sellers can complete the entire business process, from building initial impressions, to around, to bargaining, billing and delivery, and finally to customer service. Business-to-business transactions reduce business costs by reducing the number of transactional workflows and overheads. The convenience and extension of the network enable enterprises to expand the scope of activities, enterprises to develop cross-border cross-border more convenient, cheaper.

Business-to-business not only establishes an online trader group, it also provides the basis for strategic cooperation between enterprises. Any enterprise, no matter how strong the technical strength or how good the business strategy, it is completely impossible to achieve business-to-business alone. The era of singles alone has passed, the establishment of cooperative alliances between enterprises has gradually become a trend of development. The network makes the information unimpeded, the enterprise can through the network in the market, the product or the management and so on to establish the complementary mutually beneficial cooperation, forms the horizontal or the vertical form the business conformity, by the bigger scale, the stronger strength, the more economical operation truly achieves the global operations management pattern.

At present, business-to-business adoption can be divided into the following two types of models:

1. For manufacturing or business-oriented vertical business-to-business (also known as industry business-to-business). Vertical business-to-business can be divided into two directions, upstream and downstream. Manufacturers or commercial retailers can form supply relationships with upstream suppliers, such as Dell's computer company and upstream chip and motherboard manufacturers. Manufacturers and downstream distributors can form sales relationships, such as transactions between Cisco and its distributors. Among them in the network Sheng-led web site to become the industry's representative web site, the concept of vertical search to redefine, so that more businessmen are accustomed to use the search mode to do business circle, to find customers.

2. Business-to-business (also referred to as regional business-to-business) for the intermediary trading market. This mode of trading is the level of business-to-business, it is to the various industries close to the transaction process to a place, the company's buyers and suppliers to provide a trading opportunity, such as Alibaba, China Manufacturing Network, global Resources Network.

According to the current E-commerce Web site development of the current situation, want to achieve relying on the site's own optimization to achieve the promotion of ranking, not only to promote their own purposes, but also to save a considerable cost of the enterprise. Such expectations are quite difficult.

The construction of business-to-business E-commerce sites is mixed, bad even basic frame settings, site content is not very clear, jerks chaos, including: Home page URL Hierarchy depth cumbersome, contains a number of directory levels, resulting in the page content can not be searched engine index in time; column settings and layering instructions , causing the content to intersect, the Bureau is not obvious; lack of originality in the content of the site, a serious copy phenomenon, resulting in their own web page information directly by the search engine knocked out ranking deep in the search results, not to show the purpose of E-commerce platform; Web page frame design and content of the enrichment of the deviation, Because the majority of Business-to-business E-commerce site content is registered users to publish their own, in the absence of effective checks, it is easy to appear content jerks Chaos; program settings dynamic Database page, can not be static processing, in the search engine lost site ranking advantage.