Proper use of SEO to establish a correct UE concept

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Engaged in the Internet industry has been 7 years, some sentiment in the brain circling. Through a lot of lessons and enthusiasm, work and life gave me some lessons and experience, encountered a thing, often have a sense of déjà vu, but really to say why, it seems impossible to give them a high degree of generalization. Seven years, engaged in an industry in a company, is also the "veteran" level, has always liked the industry. Seven years of work, leave me what? Now, I have consciously summed them up.

Today, I will be summed up my experience, the formation of Internet text, to work for seven years of the account.

(a) A Web site is an ecosystem

Hijri seven years of work, experienced a lot of this situation: one day, the site was suddenly a big adjustment, the purpose may be to make the page more beautiful, or adjust the publishing mechanism, or for more user-friendly access, this adjustment may be tens of thousands or hundreds of thousands of. But sometimes we have to face a depressing fact: the flow of unexplained falls. This station a lot of websites feel a headache, this is why.

I've never had a solution before, and now I want to think about it as follows:

1. A website is an ecosystem. In the nature of the ecosystem, through constant evolution and adjustment, always achieve a dynamic equilibrium. Everything is carried out in an orderly fashion according to its laws. The same is true of a Web site, and the readers of the various lines are the creatures of the ecosystem, each channel, column, page is they wear the edge of the geographical system, when and a stable development of a website for several months, a few years, then these readers reading habits, reading tendencies, the proportion of traffic will reach a dynamic balance.

2, we often impose the editor's consciousness on the reader, undermining the reader's behavior habits. The internet has a very sad phenomenon: editors often try to change readers ' reading habits or behaviors according to their own intentions, but often face failure. Reading Carnegie's Book of Success, one of them is "do not try to change others", this view is used in interpersonal communication, although not necessarily fully justified, but said an objective phenomenon: people are unwilling to change, there is always a conflict of the mentality of change. What is the feeling for the reader when this change touches on the user's need to break the habit established before and devote more energy to the new layout and new form? I think it must be annoyed. Take me as an example, I will watch the Sina news channel every day, first from top to bottom, look at the headline, look at domestic, international, financial, it, sports and so on reading order, has been going on for more than two years, assuming that one day Sina will be at the bottom of the country, the society put at the beginning, give me the feeling must not adapt, to spend a lot of energy to adapt. Therefore, if your changes and adjustments undermine the user's reading habits and behavior, then you will face bad results.

3, the poor service will also have users. This is the theme of a Liu Yan blog, I am more agree with. The needs of readers are ever-changing, and every service that has been launched for a period of time is likely to be used by readers. If one day, the reader opened the page, found that the service did not, or the data was lost, this anger is conceivable. So, when you have to adjust, have you made up your mind?

4. To promote continuous improvement of the smooth and silent type. If one day, your heart is always germinating a kind of impatience, want to carry out the site adjustment according to their own will, there is an unpleasant suggestion: a little Ann not impatient, step-by-step! It is best to improve every day and let the reader accept your changes in the unconscious process. Sina News If you compare the original page, you will find that a lot of improvement, but you may be in the daily reading process is not obviously aware of. You have accepted the change unconsciously. This is also a user-led smart way to guide users but do not let them dislike!

5, the important principle: do not lose anything! Revision or major adjustments are often accompanied by data loss or link changes, data loss, the reader can not see, search engines could not find. Data loss, the reader heartache, often distrust the service, to allow users to further participate in your service, it is even more difficult. For search engines, large-scale data loss (already included in the page is not accessible), a large number of sites, the weight of the corresponding will be reduced. To get your adjustment to a good end, remember this principle: Don't throw anything away!

Web site This ecosystem, to let it develop steadily and healthily, do not suddenly fall large meteorites, so that the entire ecological environment facing extinction, to break the system has long been established balance. Of course, if your intention is to break the system, you may not consider these.

(b) Do not learn monkeys to pull corn don't delete things

The website attracts people, no outside, your content attracts people, you accumulate the thing many. To get rid of the first one, accumulation becomes very important.

Experience in the construction station (i) said that the site is an ecosystem, in each page, may be displayed on the user's screen. People's needs are thousands of people's personality, so, your idea is only one of the elements, your personality is only one of the insignificant. How can you be as good as your own?

Recall doing the site for several years, the most profound lesson is: not to maintain the continuity of the site. Every new editor to the office, each editorial director, are ambitious, which is not pleasing to the eye, that is not to see, the problem is everywhere. At this time the mood only one: change! As a then, the page UE map, art design, technology development, a series of things to keep up, but ignore a problem, how to let these "old" content balanced transition to the new environment? The revision is often the collaboration of various departments, but there is a lack of a monitoring, the lack of a general coordination, There is no clear list of things to do afterwards check, after a burst of once, the flow of a short one liter and then down again. At this time to analyze the flow system, looking for reasons, and the reason is often a lot of content is gone, the page can not open, the user's old access habits are destroyed, and the new is not satisfactory.

So toss a few years, may find a content also did not do well, a thing also did not precipitate enough, are half fishing son, real people sad. Some people say that your idea is too conservative, but it is also true that a book collector will not throw away old books because of decorating the house, and often some old books are very precious. In the case of time-sensitive news, even in the news of the future, for some researchers, he may be needing the content to study the rise and fall of an enterprise. Therefore, the new and old at the same time, there are some people in hi-Hi-san also. And the editor and the director of the point of view is often limited to the home page, the latest content, this is a great limitation!

Lost content is like deforestation, the cost of the site is often unable to make up, and this price may be several generations (a generation may be 2-3 years) the effort of editors. Delete is just a keyboard or mouse operation, but the ruin is how many people's labor!

So, if there is no special reason (such as the content is really a problem, can not be put), do not delete the content, but also pay attention to let the old content glow.

(c) Attention to SEO your users are mostly from search engines

SEO is the English abbreviation of Search engine optimization. The search has become a habit of internet users today, it becomes particularly important to the site: Let new people find you, so that more content by users to search. Of course, more important: the flow can continue to rise.

But unfortunately: the industry's most halfway, most of the technology half know half, a lot of time to pay attention to the appearance of the page, but did not pay attention to the page lining.

In-depth study of SEO, ordinary people may be difficult to understand the algorithm that algorithm. Can not go to the tube so much, the general user attention to the following several aspects:

1 Content Storage directory structure on the server

Its planning is very important, not to say SEO, in order to effectively manage your content resources, it is worth planning it well. At present, many web site planning is either very deep, or English writing, pinyin abbreviation together, time a long mess, I do not understand. Regular catalogs are: images--store common pictures, js--store JavaScript scripts, style--Web site style sheets, include, or config--some profiles (if server-side programming is involved, for security purposes). For example http://www.5gofzl.com This website's structure is very good, uses the topic column optimization content, whether from the SEO angle or from the UE angle, all is all we are worth studying.

Although the directory to see the name of righteousness, but to pay attention to the level not too much, the name should not be too long, the length of the Web site will affect the search record and ranking.

When making these catalog plans, please do not be at your discretion, you must first plan in the document before you act, even if the site map is useful. Do not just let yourself understand, you may be in this company can only stay a few years, for your next think!

2 Note the HTML code of the page

HTML code is the original code of the Web page, no matter how beautiful your Web pages are, search engines are ultimately dealing with code. The Web page code should pay attention to several aspects:

Meta content: Mainly has keywords, discription these two, keywords is the page content description keyword, discription is the page description, the key is not many, lies in the essence, moreover can prepare to generalize your page, dis to refine, and your keyword can correspond , can accurately summarize the content. Because the current search engine has provided the relevant keyword ranking, so if you really want to pay attention to this part, usually more use these tools search. Personal opinion is: such time-consuming and laborious, grasp good close to the content selection is, the keyword pan and concrete combination, do not blindly pursue hot words, often words and explain the specific point is better, if the real SEO process to walk down, I am afraid one day can only two or three articles, Of course, cooked editors may not need to check and probably know what.

Title: The title displayed on the browser, which is more important than meta, is displayed in the search engine results title, according to my understanding, in search, the first is to match the title, so it is very important to do title. Title do not want to unconventional, also not excessive piling up. In this order: the title of the article-the column-the name of the site, in the search, the reader's eye is the first to see the results, rather than the site name. While some of the site will be the site name put the title of the article before the reader search results may see the site name, no article name.

Keyword repetition: Keyword repetition is a double-edged sword, use good advantageous rank, use is not good, will be search engine to hit. In the article, some key words, less pronouns, for the specific key words, consciously repeat some, remember the premise: the content fluent, fluent, do not repeat for repetition. Keyword duplication is very effective for Baidu, but his artificial pickets are not vegetarian, see a catch one.

Picture: Add the Alt attribute to the picture description, and your picture resources may also appear in the image search.

Body headings are marked with fervent or B or H tags: fervent or H font prompts the search engine, which is the title of the article or the emphasis.

Code Concise: The script file is best organized in a JS file, remove unnecessary redundant code, use style sheet to specify different styles and references, not everywhere is or mark. Use fewer forms, use Div, and more. In short, Jane can be as simple as possible. With the search engine and user bandwidth with their own management is convenient.

3 more to seek outside the chain of cooperation

Outside the chain one is to introduce more new people, the second is to remind the search engine, quickly search this outside the chain to point to the content, the third is to tell the search engine, I am very concerned about other websites. If you are afraid of being punished by search engines, it is best not to join a friend chain alliance. cooperate with reputable website. The number and quality of the chain will affect Google's rating of your site--PR value.

Summary, avoid: The whole station is flash, the entire page is full of pictures, code everywhere filled with font and span, page title is all the name of the site, in order to SEO the whole public search of the gender word, engage in implicit text, keyword Chaos repeat.

Summary, the highest principle: to serve the user as the core, do not overly SEO, anything long-term, do not engage in short-term behavior. The knowledge of SEO is very deep, but the research deep is useless to you, unless you want to do SEO business service.