Properly handle the components of SEO and user experience

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No matter what the webmaster does is the ranking of search engines, it is clear that any one search engine, are in the propaganda of the user experience theory, that the webmaster should not put too much energy on the SEO, but should do their own station content, as long as the user experience is very good, will naturally have a good ranking. But that's not the way it really is.

Saw an article before, generally speaking, a blogger in accordance with Google's recommendation, completely original their own articles, did not give their blog to do too many SEO adjustments, nor do they actively to do the link, relying on those who cite his blog to his natural link. It can be said that his blog is entirely in accordance with Google's recommendations to do, not deliberately for the search engine to do the link. But in the end he failed, there is no good rankings, traffic is very small.

Obviously, the search engine's suggestion is contradictory with the actual result. It is so, more webmaster although began to pay more attention to the user experience, but obviously, they will put more energy to SEO up. This leads to a question, SEO and user experience is not the same thing? or are they consistent or conflicting?

In the author's opinion, fundamentally speaking, SEO and user experience is one thing, SEO's original intention is to start from the user experience. Perhaps stationmaster do not have this kind of idea, but search engine is exist for the user, they want to provide the best service to the user as far as possible, so the search engine ranking algorithm is to a large extent from the user experience angle. Google's employees in answer to the webmaster questions about rankings, often say such words: if there is no search engine, you will not do it? That is, the user good things to do, the bad do not do. The website to the user experience good, the search engine likes, but if is a user useless rubbish website, the search engine also hates. Search engines want to give a good ranking of the site, is that the user experience is better.

But actually, now the user experience in a way and SEO is separate two technology, which is contrary to the original intention of the search engine. A lot of webmaster do a good job user experience, the interface is very beautiful, and the content of the user is also very useful, but they will not SEO, the results of the site ranked very poor, no traffic. And some sites ranked on the first page, traffic is very large, but open a look, is purely a garbage station, the user estimated to see the first eye will never want to see, the user experience is very poor. This is believed that webmaster are also deeply experience it.

The current situation, SEO is so fire, there are reasons. One is that quite a number of webmasters know little about the user experience. If just talking about SEO, they may talk, original, outside the chain, station age and so on. But talk to them about the user experience, may be two eyes in the dark, and said that the user experience, the webmaster may not be enough power. Because SEO to the webmaster benefits is obvious: ranking rise, flow increased, and then income increase. And the user experience at present to the rank of help is not big, many stationmaster is also dismissive of this. Another reason, though, is that SEO should be consistent with the user experience, but there are many inconsistencies at the moment. For example, write a soft article, from the SEO point of view, you should pay attention to the keyword density of the article, as well as the derivation of other synonyms around the keyword. But how does this help the user experience? In fact, as long as the user to understand, get the content of the substance can be, the key words and synonyms of synonym control for users is not necessary. Here, SEO and user experience is very inconsistent. Conversely, in order to enhance the user experience, you may want to add a lot of small volume on the home page picture, or even add flash, and some JS code, these users see will be more comfortable, and search engine there? Flash is still the search engine can not read, pictures and JS code in the search engine seems to be the less the better, SEO and user experience are still in conflict here.

So in the current situation, only rely on the user experience to have a good ranking is not realistic, the user experience is very important, but SEO more practical. Hope that the webmaster can properly handle the relationship between the two, SEO is immediate, the user experience is more long-term. A user experience good site, no matter how the search engine algorithm adjustment, will not have too much fall. This article by http://www.3366xyx8.com original, in A5 starting, reprint please keep this information.