Property market Controls home improvement industry more than crisis

Sales figures past experience stock market home decoration industry "big guy" analysis of the market trend in April, May, the government's new deal frequency, a heavy attack on the housing bubble, the property market has suffered the most stringent regulation. As a property market downstream, to new house decoration as the highest growth point of the home decoration industry and what kind of variables? At last weekend's popular Beijing 11th annual beautification exhibition, a lot of home decoration industry "big guy" in the title of the New deal with the housing industry variable geometry?　　"The forum expressed their views on the overall optimism still dominate." Optimist He Zhaofu, general manager of the retail system--the sales figures are not yet affected. According to He Zhaofu revealed the latest statistics, from January to May before the show, Boloni home sales than the same period last year rose 42%. Boloni Therefore, the analysis that the new deal does not affect the home improvement market.　　He Zhaofu said, but also thanks to the country's crackdown policy, because "crackdown" norms of the entire industry. He Zhaofu Talk, the whole Boloni system most pay attention to civilized construction, will plant and site construction docking, the benefits to consumers.　　Consumer's concept of consumption is increasingly rational, attaches great importance to after the construction of after-sale protection system, this is "guerrilla" does not have. Broad Tatsu Decorate Chairman Caoan min--house prices down, consumers will be more money decoration Cao Anzhong Think, the property market hit the new deal is the auction itself, the decoration, especially the impact of new house decoration is not particularly big. His view is that if house prices can be lowered, buyers will have more money to decorate.　　At the same time, if the housing price no longer rises, everyone to their house is to sell rent is to live can have a conclusion, the market will be clear. Holy Spot Decoration Chairman Jian Li--investment house selling guide real decoration demand growth holy spot decoration and Central Plains real estate cooperation let the holy spot on the property market turmoil more personal experience. Jian Li, the market has an investment in the nature of the owners in a large number of houses, and second-hand housing has almost become the focus of selling.　　Buyers buy a house is really want to live, they bought must be decorated, at least for renovation.　　Jian Li that the current series of policies to suppress real estate will allow consumers to save a lot of money, so that they have the ability to work at home and home decoration, so the future of the industry is bright.　　Ning, chairman of Industry peak--should pay attention to consumption psychology and mentality ning that after the implementation of the new deal, the market on the house more or less, and will not directly lead to changes in the company's business, because the market also has a large number of stock rooms. Ning put forward, consumption psychology and mentality is the focus that should pay attention to. Consumer psychology and mentality will not only be affected by the policy of repression, but also should be linked to the stock market and the global economy.　　Policy crackdown frequency to a certain extent, will make the stock market fall, shareholders ' profits and wealth greatly shrink, it will evolve into the 2008 consumer psychological expectations of decline in consumption, less consumption of the consequences, this is the home decoration industry most afraid of a phenomenon. But he's also cheering for his peers., the 2008 financial crisis and panic crackdown on the market in 2009 Spring Festival rebounded, after that period of time, the industry has a strong ability to resist the harsh environment. Real-creation Decoration Chairman Sun Wei--Home decoration industry and the stock market is more relevant Sun Wei think that at this stage inflationary pressure is very big, the government and the housing market, liquidity will be very strong, and this part of the money will go to the stock market. When many people can not afford to buy a house, they will turn to stocks, the stock market is good, we naturally have money to decorate.　　So he thinks the home furnishings industry's performance is actually more correlated with the stock market.　　He also analyzed that the market of second-hand housing is a considerable part of the new house, eventually fell to have the demand and improve the demand for the staff, nature or to decorate. Pessimistic Love Habitat CEO Wang Ke-Home purchase by rigid demand to suppress the industry will have adverse impact Wang can be analyzed that for the current regulation of the entire property market, the state is more through the regulation of the purchase of the desire to curb speculation, by increasing the proportion of loans and raise interest on the purchase of housing restrictions,　　So the first affected is the home buyers, a lot of home purchase has been rigid demand down. This will lead to a trough in the second half of the market. Because for the real decoration of the now more anxious in the low-end of the customer, generally bought a house is used to live, so the second half of the year may be more impact on low-end customers.　　And the demand for high-end customers with rigid demand, or not within the policy constraints of the consumer group's decoration needs are largely unaffected.　　Decoration Vice President Wang Xiaobing-The real estate market in August, September warmer is the key Wang Xiaobing in the recent media interview, the number of bills is continuing to reduce, 51 period of home decoration industry also not hot up, coupled with the financial crisis last year, home decoration industry is worse. He said that if the property market in August, September can be warmer, then the home furnishings industry will face a rebound opportunity.　　If the housing market continues to slump, home furnishings industry will also face a long winter. Wen/li Yan