property market to promote housing enterprises to accelerate the march into commercial real estate

Shanghai, May 27, with the housing market control policy of the intensive introduction of the real estate industry structure is changing.　　More and more housing companies are speeding into commercial real estate for the sake of balancing risks and finding new growth points. "At present, commercial real estate is less than 20% of the total assets of the company, in the future we will look for the right opportunity to increase investment in this area."　　"Forte Group Chairman Fanwei said. Fanwei also said that in the current market environment, a single engaged in residential development risk is too large, in order to achieve stable and sustained growth, and also decided to promote the real estate market investment business sector, including private real estate funds and equity investment.　　The company plans to make the investment sector's profit contribution rate to 40% by 2019. As with forte, more recent real estate companies to speed up the pace of the layout of commercial real estate. At the beginning of April, Vanke took over the center of Beijing CBD core, and in half a month Vanke has taken over three commercial real estate projects successively. April 13, Poly Real Estate announced the next 3 to 5 years, the proportion of the investment in the ownership of commercial properties increased to 30% of the total investment.　　The group also said that the development and operation of commercial real estate as an important strategic plan for the future, this year plans to 20% of the funds to the commercial projects. In this regard, DTZ east, managing director Lu Zingzhao said: "Perhaps the property market regulation is a real opportunity to promote the transformation of business strategy." He said that in the past, domestic-owned housing enterprises in the long-term development of residential rolling, for holding projects less investment.　　With the changing market conditions, more and more difficult to take, policy impact has gradually increased, through the purchase of land, selling buildings to obtain more and more volatile profits, and the holding and operation of commercial real estate can undoubtedly help enterprises to better control risk, reduce management costs, but also bring a large number of stable cash income. "Companies in this round of market regulation should be more clearly see the importance of portfolio allocation."　　Lu Zingzhao said that many mature developers in Hong Kong are holding more properties than developing and selling properties. With the continuous development of housing market regulation, domestic real estate funds have appeared "rudder" signs, mainly from the commercial residential areas to the commercial and office market. Zhongyuan Real Estate statistics show that April Beijing, Shenzhen, office sales area significantly increased, the chain of more than 100%, of which Beijing office price has reached 22173 yuan/square meters, a year to new highs. Leasing, April Beijing, Shanghai, Shenzhen, Guangzhou, four first-tier city office rents are about 2% of the sharp rebound, all over the office leasing market is also out of the "bottom."