Property sales Weak developer Promotions play second Kill

A project launched 180,000 home purchase coupons flooded with the big real estate developers promotional rush to play "Seconds Kill" "Bbmg Flower Mason 180,000 purchase coupons waiting for you to kill."　　In the online shopping seconds killed by the second, after the crazy pursuit, the real estate business also drove the trendy, selling the house also played a "second kill" promotion. It is understood that the property market two times after the regulation of the policy, in the current weakness, the capital developers to promote measures repeatedly, real estate boss Vanke played a digital real estate, the traditional model, the sand table all replaced by 3D blockbuster.　　More real estate to follow the 2008 has launched the price of the difference measures.　　found that "seconds to kill" the availability of time restrictions with two of the depth of control, chain home real estate statistics, there are more than 100 properties to join the discount team, and a wide range of promotional patterns. It is understood that developers preferential promotions have their own tricks, in addition to discounts, send Europe Tour, send cars, send property fees, straight down and other traditional promotional methods, and developers have come up with new play.　　Sell clothes seconds kill, sell house also want second kill. "Bbmg Flower Mason 180,000 purchase coupons waiting for you seconds to kill."　　Recently, BBMG Flower Mason second kill promotional information flooded with major well-known real estate sites, and Taobao clothing or life products seconds to kill a few yuan or dozens of yuan, the second kill 180,000 purchase coupons appear to be very tempting.　　However, the second kill promotion of preferential availability and coupon use time are strictly limited.　　According to the introduction, the second kill time in this month 25th 10 o'clock in the morning, the prize for the value of 180,000 of home purchase coupons, but the number is only 5.　　In addition, the coupon home purchase source also for the designated listings, for the project 14th Building 1 unit Two bedroom huxing.　　In addition to restricting the availability of coupons, the use of coupons is only limited to the November 27, 2010 Day, if someone in the eligibility for the resurrection of the coupon, the coupon is limited to the date of December 4, 2010. 180,000 "second kill" is not affordable to buy a house can be killed in seconds?　　Just used to online shopping in seconds to kill a bargain, in real life but met to buy a house also want seconds to kill, developers of promotional whether it works or not, but really fresh, eye-catching.　　"Second Kill" The word first appeared in the online game, after being widely used in online shopping, the so-called "second kill" refers to the network sellers to release some ultra-low prices of goods, all buyers at the same time online snapped up a sales method.　　Because the commodity price is low, often one shelves is snapped, sometimes only in one second. According to the above "second kill" definition, the first price is cheap and to consumers have enough attraction to appear seconds to kill, otherwise to the scheduled time no one can not call the second kill.　　And the project second kill discount can be enjoyed with other offers.　　If the buyer is ready to buy the project house, but also locked seconds to kill designated listings, then the extra 180,000 yuan discount is indeed very attractive. Insiders pointed out that in the context of two regulation, many properties have launched a wide range of preferential promotional measures, total price concessions 600,000, 80 percent discount, such as large discountBuckle property is not uncommon in the market.　　And the project 180,000 Yuan discount does not attract buyers buy, at least not the purchase of the decisive factor. Developers to promote a variety of new varieties for buyers, now the discount is not a new phenomenon. Attracting more buyers ' attention is a marketing problem that all developers are now facing.　　Reporter in the market learned that two times after the adjustment of the developers to promote the promotion of new ideas.　　Real Estate boss Vanke introduced the concept of digital real estate, the traditional model, the sand table all replaced by 3D blockbuster, buyers can be immersive view of all angles, as the first real estate projects introduced, attracting a lot of buyers pay attention to experience. The meaning of speculation is greater than the significance of sales in the whole city of the stage, the simple discount can not attract buyers of the eyeball, unless the discount to reach a large enough attractive, otherwise it will not bring more sales.　　Industry experts believe that the decline of house prices is inevitable, and how to seize the opportunity at this time, attract attention is the key to the promotion, so the traditional way to promote the promotion of the concept of the effect of speculation, "and the second kill promotional means more than sales significance." "We will adapt to market changes and adjust pricing strategies."　　"Beijing Vanke Marketing director Sho Jing said that with the low price of the market increase in real estate, will lead the surrounding projects to join the discount sales team, and thus the entire market into the descent channel. Chen Yunfeng, secretary general of China's real estate managers union, said two controls allowed developers to see the government's determination to curb house prices, discounted sales will become the normal market, and with the decline in trading volume, near the end of the year-end sales and expenses of the year-end settlement, will be more and more real estate to join the discount team At the same time discounts will be more and more strong.　　In order to highlight in the huge discount team, the pattern of real estate promotion will be more. Wen/journalist Zhang Dongni