Property services into the era of diversification

Yan every reporter from Guangzhou

Formerly the developer of property services to be seen, the industry has now become a fragrance. The first real estate property service provider in China, Cai Longevity, rose sharply by 20% on the first day of listing. Subsequently, the share price continued to rise. As of July 24, the closing price of color life was HKD5.05 / unit, up 33% from the issue price. The Company's valuation Much higher than traditional real estate developers.

"The color life profit model is no longer the traditional property charges, but through the acquisition of large number of real estate services customers through a variety of cross-border integration of resources to form a multi-win-win business ecosystem." Don Xuebin, president of color life to " Daily Economic News "reporter said.

Property services into the era of diversification

"Color Life started to explore how to break the status quo of traditional property management. We used automation to upgrade and upgrade property services from a labor-intensive to a technology-intensive enterprise." Tang Xuebin, reporter of the Daily Economic News Said.

More importantly, China's real estate industry chain is undergoing tremendous changes, the industry will increase from the stock market into assets, property services for the huge market space.

Tang Xuebin said that the property management industry not only in the traditional business areas to provide quality management and service for owners, but also from the housing agency, community e-commerce, property management planning and other related business areas, and actively carry out a wide range of services, Effectively integrate industry resources, extend business areas, and build a new value chain.

"Take housing agency for example, property management as the closest owner - the lessor, so in the field of rental agency has the unique convenience, more and more real estate investors to the property management companies to provide rental housing market intermediary services Due to the dual identities of the intermediaries and service providers of the property management enterprises, it has made them more responsible and convenient, which has created more room for profitability for property management enterprises, Tang said.

Nuggets community e-commerce

In addition to offline services, along with the rapid development of mobile Internet, online services such as community e-commerce represent a huge space.

"Consumption generated by people, especially O2O more prominent characteristics of the community, the community is the closest to the people's basic necessities of life, but also the longest living time of the unit of life, but also the smallest unit of online shopping in the logistics and distribution.Therefore, the community Has a very large platform value, community service is most likely to become the market entry point O2O platform. "Tang Xuebin think so.

In recent years, color life is more proactive in marching toward the Internet. Currently, it has owned a website of color life and mobile cloud of APP and plans to launch its electronic payment tool, ColorPay. The prospectus shows that by the end of 2013, the color life website covered 358 residential communities and realized a revenue of 44.6 million yuan.

According to Tang Xuebin introduction, community residents can subscribe and purchase life information and services related to "clothing, food, housing, transportation, entertainment, shopping and travel" through the website of Choi Wan Cloud, and focus on building community service platform through Choi Yun, Integrate community service providers and various commercial entities around the community to form a community micro-business area where offline and integrated online services are integrated, maximizing the effect of resource integration.

"More importantly, through the Choi Yun APP platform, Choi Life will turn the real community into a big data-based Internet platform to tap the potential needs and business opportunities of the owners." Tang Xue-bin believes.

However, many insiders told the "Daily Economic News" reporter that the excavation of property management is currently in its infancy for domestic real estate companies. Most of the community e-commerce services are in the concept or initial stage and substantial profits are still substantial distance. How to seize the great opportunity of the real estate service era, July 26, "Daily Economic News" newspaper will be held in Suzhou, the Fourth China Real Estate Annual Meeting, Tang Xuebin as the forum one of the speakers, will discuss with you How to tap the huge business opportunities for property services.