Prospect of future SNS development direction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Prospect of future SNS development direction

When the network is full of people's life, SNS community becomes a kind of vogue. With Happy, everyone (school) of the hot, SNS more than the thunder of the past. So a large number of SNS sites out, even Sohu Tencent Sina and other Internet predators are also unwilling to enter the SNS domain, a time SNS "princes dispute." Together with iweb SNS, such as open source site software Popular, so that the construction of SNS website become simple and easy, a large number of SNS sites springing up, so that the competition is fierce competition in the SNS field more brutal. Even so, small and medium-sized sites are more unbearable. How to survive in the current situation to make the majority of webmaster greatly annoyed. So where is the outlet of SNS website?

The author has contacted many SNS website, therefore writes this article to my some ideas and summarizes the thing to take out altogether everybody to share, hoped that can be helpful to everybody.

The first vertical development: the refinement of the market, segmentation users

On the vertical development, we have a lot of discussion, there is a consensus that the development of the vertical has become the future SNS website development direction. Domestic SNS after several years of development, market division has been very obvious, comprehensive SNS site has been everyone (school), happy, white society occupy, and then want to make a large comprehensive SNS website has been expected to be. Compared with the vertical SNS market is broad, positioning clear, can combine their own advantages for the core users to provide their most needed services. For example, today's social employment difficulties, business recruitment information is scarce, so the recruitment of SNS site popular, social pressure, affected by a variety of factors under the influence of the remaining male and female, and then promote the popularity of marriage and love SNS website, go out with the interest of travel and make travel friends SNS website development. SNS is the root of the interaction between people, this vertical SNS site makes the same interest of people gathered together, more can attract users.

The second trend to reality: the platform connecting network and reality

The essence of SNS is human-centered, and the ultimate aim is to promote the interpersonal relationship in the real society. Now the domestic SNS face an awkward situation, that is when you put your real life friends to SNS website, want to further communication but finally found that communication is less. Because the reality of communication between friends is more inclined to instant messaging (such as QQ). SNS can move towards reality and promote the communication and development of personal relations. There are few websites to do this, but I think this is a good entry point. Organize offline party, group purchase consumption, common outing, take a SNS platform is a realistic application. Through the provision of more realistic services to promote users to participate in the SNS community process, establish a more trusting relationship, really do a link between the network and the reality of the platform.

The third difference management: You have no I have you have my fine

SNS development So far, there is a very bad phenomenon, that is the homogeneity of the phenomenon is serious, and some users overlap, the same user may use more than SNS website. Domestic SNS website Plagiarism is serious, see other people's plug-ins interesting to have a set, see other people's function is good also want to get one. Today, when your farm is on fire, I'll get a ranch. You've got a parking space. The current SNS market "princes dispute", and their racking their brains to do a good job, not as cool as the user market needs, reflect on their own characteristics, to find the breakthrough point, the difference between the needs and functions out of their own path. In fact, to achieve "you have no I have you have my essence" can really attract users.

The development of diversification: Sns+shop

SNS site also has a trend of development, is to carry out a variety of web site development, such as recruitment business, E-commerce and so on. In particular, E-commerce, now with the popularization of the computer more and more people rely on the network, followed by E-commerce continued to be hot, according to CNZZ published data shows that e-commerce into the fastest-growing industry in 2009, the total volume of transactions in the year than 2008 growth of more than 100%, nearly 250 billion yuan! Predictably, E-commerce will occupy a greater proportion in our daily life. To take this Dongfeng, I believe that the combination of sns+shop Future unlimited. SNS is a real community network, which is based on human and people. It can be seen from here SNS have a big advantage--trust. SNS joins the electronic commerce, carries on the exchange based on the emotion exchange to become more easy, moreover will form the circle effect.

In general, SNS development still has great potential, how to find a suitable profit entry point, is the current SNS website must solve the problem.