Protect domain name registration rights from Chinese domain name

When some netizens enthusiastically will rush to register some Olympic champion's ". China" domain name donated, accidentally discovered many Olympic athletes ' "China" domain name and ". CN" Domain name have been registered in advance by the National sports Administration.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Whether the average netizen is registered, or the general administration of sports registration, this approach is to protect the Olympic champion Internet rights. In the ". com" era, domestic enterprises lost the opportunity to protect the enterprise domain name rights. In the ". China" domain name is about to become the top-level root domain today, the protection of Internet rights and interests, should be from ". China" start?

Whether the ". com" domain name, or ". China" domain name, as well as the ". cn" Domain name, must comply with the "who first apply who first registration" rule. For enterprises, the domain name is the brand, is the corporate image. Whenever we mention Sina, people will naturally think of Sina, mentioned Baidu will be Lenovo's search. In many netizens ' minds, Sina and Sina, Baidu has already marked the equal sign.

In order to the domain name of this internet image and corporate image formation, many enterprises have to spend a lot of money to acquire their own corporate image of the corresponding domain name. In the era of pure English domain name, enterprises can only choose or homophonic, or short domain name, to minimize the difficulty of memory and communication difficulties. For this reason, many netizens often rush into some domain names and sell them at high prices to redemptions.

Google entered the Chinese market, has spent millions of redemption google.cn domain name, and recently, cool News also spent to redeem the kuxun.cn domain name, because before the kooxoo.cn domain name is really difficult to remember, not only difficult to host cool news corporate brand, more unfavorable to cool news brand spread. The example of high-priced redemption of domain names has now become a major internet landscape, attracting a large number of people who have been registered.

The rush of registration also makes many enterprises heartache, the redemption domain name not only need to waste a lot of capital, but also need to waste energy and the domain name registrars bargain. Many enterprises in the domain name registration is not psychologically prepared, the result of a number of corporate image related domain name by others, and finally can only pay a large price redemption. How to protect Internet rights and interests has become a topic of great concern.

Before the opening of the 2008 Beijing Olympic Games, the National Sports administration, in order to protect the athlete's internet rights, will advance the ". China" domain name and the ". cn" Domain name of all competitors. Early registration is a way to protect internet rights. In fact, the sports administration in advance registered athletes Domain name practice, there is a reason. At the 2004 Athens Olympics, when the Olympic champion Dorrit, Yifu's domain name was maliciously registered and high-priced auction, and even malicious use. Officially had such unpleasant experience, the general administration of Sports in the 08 Beijing Olympic Games will take the initiative to attack.

The Internet rights and interests of athletes participating in the 2008 Olympic Games have been protected, but how many Internet rights and interests can not be protected? Looking around, China has many places of interest, such as the Great Wall, terracotta warriors, and outstanding talents who make contributions to the motherland, as well as the new famous singers every year, How can the Internet rights of these people and things be protected? In order to protect the Olympic athletes Internet rights, the State administration of sport to register for the athletes registered domain name, in addition, netizens also will register their own Olympic athletes domain name donated to athletes free of charge.

Places of interest, outstanding talent, singers, who will protect their internet rights? Here, the author calls on all levels of government departments or the corresponding industry authorities or their brokerage companies should be early to register these domain names, do not be a number of malicious speculators registered.

The best way to protect the rights of the Internet is for the Government to guide enterprises to register with their own enterprises in time domain name, learn to protect their legitimate rights and interests. In the. com era, we missed the opportunity to protect Internet rights, when the ". China" domain name is about to be written to the global root domain system, the protection of Internet rights and interests should start with the ". China" domain name. For enterprises, the ". China" domain name is the corporate image.