Protecting enterprise's intangible asset domain name industry booming

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Internet infrastructure Provider Warisin (VeriSign), the second quarter of 2009 Industry report on domain names, shows that as of the end of 2009, the total number of global Internet top-level domain registration continued to increase to 184 million, compared with the first quarter of 2009, 1% Growth, increased by 9% compared with the same quarter last year. According to the total number of registrations,. com is still the world's most popular top-level domain, followed by. cn,. De and net. Today, the domain name industry is booming and the outlook is clear.

The global domain name continues to grow, our country domain name also grows rapidly. With the development of the Internet and the process of enterprise informatization, the domain name receives more and more attention and becomes more and more important. Domain name, as the network trademark of enterprise, is the Internet brand image of Enterprise, which plays an important role in the development of enterprise. Domain name application is increasingly extensive, making domain name industry gradually vigorous.

As of the end of 2008, the total number of domain names in China ranked the world first. Now, the domain name also becomes the enterprise to carry on the business journey necessary, the enterprise also unceasingly joins the domain name registration ranks. Good domain name, can seize the opportunity, so that the company's brand spread with less effort, contribute to the realization of enterprise marketing goals, promote development.

The so-called good domain name, of course, the shorter the better, can enhance the brand image, is the symbol of enterprise strength. Domestic video site Six rooms using the "6.CN" after the domain name, the site traffic in a short period of time. Recently, two letter domain name xp.com by rain Forest Wind bought, I believe for Microsoft, is a big regret.

Domain name as an intangible asset of the enterprise, its role is self-evident. The CN domain name is favored in the shop owner, the daily application ultra thousands. "China" domain name in the domestic network operating environment is getting more mature, "China" domain name successfully covered all provinces of mainland China, more and more enterprises and institutions are in the application for registration, open the relevant ". China" domain name.

Despite the rapid development of the domain name industry, there are many problems:. COM domain name into the domestic fraud site hardest hit, domain name registration events, and so on, restricting the healthy development of the domain name industry.

Protect domain name brand, preemption domain name initiative becomes very important, must be in time to domain name registration authority for domain name registration. Microsoft to push search engine "Bing", Kai-Fu Lee founded "Innovation Factory", all the first registration of various domain names, with a typical defensive domain name registration strategy to avoid the domain name was malicious rush to rush the embarrassment.

Rapid development of the Internet, in the Domain name brand protection, there will always be new situations, new problems, which requires enterprises to strengthen self-protection awareness, the importance of the role of domain name. To prevent the spread of good domain names, domain name industry will embark on a healthy development of the road, the prospect of unlimited.