Proud Chinese online shopping data: Chinese online shoppers are four times times more than European consumers

Chinese consumers are four times times more likely to shop online than European consumers, nearly twice times the size of U.S. and British consumers, according to a survey published in Shanghai.

About 70% per cent of mainland respondents said they had bought the Internet at least once a week, compared with about 40% in the US and UK, and about 20% in the Netherlands, France and Switzerland. The survey also showed that up to 80% of Chinese Internet buyers admitted to being "seasoned", above the global average.

The survey, conducted by PwC, collected 7,005 network samples to reveal the habits and preferences of 8 online shoppers on 3 continents. The markets surveyed included the United States, mainland China, Hong Kong, Germany, France, the United Kingdom, Switzerland and the Netherlands. More than 905 online shoppers from 27 cities in mainland China were surveyed.

One of the results of the survey was very compelling: online shoppers surveyed themselves about the ability to shop. Many respondents think they are very good at using the Internet to collect information and buy goods. 69% of respondents around the world think they are "very confident" or "experienced" in this area. In mainland China, the proportion of "experienced" shoppers is as high as 86%.

According to the survey, the proportion of Chinese consumers buying clothing, footwear, books, music and movies online was about 60% to 65%, compared with around 35% to 45% per cent in other markets. 60% of mainland Chinese online shoppers will bypass the retailer and buy directly from the brand, which is 36% in the UK and 31% per cent in Germany.

With the popularity of mobile phones and the development of mobile networks exceeding the speed of broadband, surveys say mobile shopping is also gaining popularity in mainland China.