Provide free education mode in the gathering time

In the current era of rapid development of the Internet, how to use Internet thinking to change the traditional education? In the Gathering Time (YY) Independent education brand "100 Education" in the press conference, the gathering time CEO Lee Colling, Chairman Lei and "100 education" in charge of the Liu Army three handed over their own answers.

First of all, gathering time to introduce a large number of teacher resources, to provide students with a wide range of free mode. In Lee Colling's view, the traditional system of educational institutions, assigned to Teachers 30% of the income, the other is to pay offline costs and profits to deal with the fierce market competition, and 100 education is the most income to teachers, or even 100%.

Lee Colling Birthday, the traditional education institutions, each student is required to pay, and internet companies as long as the 20% users paid is enough, even for most users can provide free service.

According to the vice president of the Times, 100 education in charge of the Liu Army claimed that YY education in the past two years registered teacher has reached 30,000, paid users have grown 3.4 times times, the teacher has a monthly income of more than 127 people. However, overall, YY still lacks a large number of students, the majority of students are under the control of the offline organization.

100 education decided to invest more than 1 billion yuan in two years, to attract the training users by free mode. For example, YY will enter the English training market, the product completely covers the online education institutions, according to the disclosure, the traditional TOEFL and IELTS intensive class charge of about 3000 yuan, 100 education will be provided free of charge, and on the line to complete the course of the students to return to send 100 yuan reward.

In addition, in the experience, YY also put forward to rely on a number of people voice communication technology, to strengthen the teaching of exchange and interaction.

In fact, since the time of the gathering was launched two years ago, then began to emphasize their education strategy, but many people in the industry think, although YY platform in the voice of the interactive aspect is more mature, but because yy in the past mainly games, entertainment mainly, the education user and its mainstream crowd independence high, the two parallel is not conducive to the development of education business.

Lei, chairman of the gathering era, said that yy from the voice interaction community into the online entertainment and music community process, aware of young users have a universal education needs, but with the YY platform related learning community more and more, the original game and entertainment user experience was compromised, So last year decided to put online education into a new business brand and client.

YY education from the predecessor of the Education trade union YY platform, these education trade union department set up mainly to five departments, teaching Department, reception department, personnel, Entertainment Department, external publicity department. YY education templates include real-time video, PPT, multiple picture playback, electronic whiteboard, hand speak, text communication, desktop capture, send flowers, anonymous vote. With more and more channels, the size of the larger, more large institutions also stay in.

However, YY education in the subsequent development also encountered a variety of problems.

The first problem is that professional education institutions or lecturers in the YY platform development is not ideal, now YY education within the growth of grass-roots trade unions accounted for the corresponding 90% of education users.

There are two reasons, first of all, although from the human and material resources, professional institutions are superior to grass-roots institutions, but the organization is difficult to understand the ecological yy. YY need is the team long time to spend energy operations, YY users are specific groups, they prefer to seek the feeling of union.

Secondly, entered YY education platform, although the platform also gave him some promotion, but the effect of curriculum promotion is not obvious, to attend the course of the personnel, basically still from its own channels. YY education and microblogging, QQ and other social networks did not get through, into a relatively closed platform, not convenient for the sharing of information, "network classroom" has become an island of information, operators need to use QQ Group, micro-blog, micro-letter channels to promote their own channels.

The second problem is that, from the business model, the fee model is not sound, yy trade unions are the earliest basic form of free, YY education to introduce charging mode, for the existing in YY platform for a long time the transformation of the trade unions is very difficult, yy education lacks the support of its policy. As a platform, users should be trained to pay and pay, and motivate their lecturers and organizations.

In addition, the trade union competition environment is complex, the teacher, the student fluidity is difficult to form the scale effect, outside each kind of new on-line education platform has also impacted the YY education growth.