PS4 and Xbox, who can make users willful?

The coming will always come! Microsoft's Xbox One unexpectedly is, two months later, Sony PS4 also officially entered the Chinese market. For both Microsoft's Xbox One and Sony PS4, the strategic significance of the Chinese market on the global map is needless to say – the market has been reopened for 14 years, meaning that the market's suppressed consumer demand will be fully released.

However, the reality is not so optimistic about Microsoft's Xbox One. As of November this year, Sony PS4 's total sales volume has reached 16.14 million, while the Xbox has only 9.13 million units, PS4 sales are twice times faster than the Xbox. If you can't win the Chinese market, the Xbox will live in the shadow of Sony PS4.

However, from the posture of China, Sony clearly need to know more about the Chinese market, PS4 's leadership is not completely unreasonable. When the Xbox ignited the player's enthusiasm again, the eye brother seemed to hear many players say, "Now, we can finally buy a PS4." ”

One, the Czech foot may not be first, the cards are not easy to light?

The Czech foot may not be first published, and the latter is often made by people. Microsoft's Xbox, the first to enter China in September, took the lead, and in September-November, the media and players talked about the host's topic, only the Xbox.

But Microsoft did not capture this opportunity. And recruit the one, to PS4 has no secret, and may even indirectly for Sony made a wedding dress.

1, at present, Microsoft Xbox sells the lowest price is 3699 yuan, but this Sony PS4 Price is 2899 yuan. The 1000-yuan difference has suddenly lifted the appeal of Chinese gamers. In fact, the Xbox's sales performance in the past one months can be described in almost dismal terms.

In response to PS4, Microsoft's rare use of a limited-price approach, straight 3199 yuan.

2, the player is most concerned about the game is "lock zone" (that is, the Chinese players can only play the game in China), Microsoft cards have been out, not only the lock area, the game also sold to more than 300 yuan, so many players sad unceasingly. On this sensitive issue, Sony played Tai Chi, only to "meet the requirements of China's policy" and promised "to provide global users with a unified hardware products," leaving a huge suspense. The suspense is expected to be announced at the time of the official sale.

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However, before the suspense was announced, Sony was in a good mood to play a "game of the Crowd", but also let developers and players can not guess.

Second, let the user "self-willed" is an art

As mentioned above, the player spends thousands of yuan to buy a big box to put in the living room, still have to pay to buy a game, invest very much. However, for the core players, love can be willful, it is nothing. The problem is, how to make the player spend more fun, or even meet the force, creating a value feeling, in fact, posture is also very important.

Sony, in the eyes of the elder brother, than Microsoft's understanding of the Chinese players to a higher than a Dan. Not only is the pricing attractive, but also a high-profile shout out "All for the players" slogan, let people feel comfortable. Of course, not only slogans, but also chips. This chip is China's largest gaming network.

On the same day, Sony and Rub Point Network announced loudly, jointly held a "unique and interesting public activities", the player voted the game works will appear on the PlayStation platform. The "decision of the game" to the Chinese players, this suddenly players force lattice has, the sense of participation have been. And the developer can take money, get Sony Official development support, the enthusiasm also comes.

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In fact, Sony's choice of the game is not set up this year, but its founder Huang Shenli in the investment community and the game circle but reputation outside. At the beginning of the establishment, rub point and with the I League to create the first domestic DOTA2 league, a record of millions of people, and gathered millions to watch live.

Third, the rub dot net will become the host River Lake new variable?

One is the global game giant, one is the establishment of a six-year young website, standing together, if not out of special intention, the eye brother can not think of any other reasons, such as "true love" what.

"Public Chip" also become the Sony PS4 and Microsoft Xbox move to China the biggest difference. Although the effect has not yet been seen, but the eyes of the elder brother think, may wish to explore, what Sony is going to do-

First, Sony wants to express sincerity to Chinese players. In other words, Chinese consumers are still more concerned about international brand manufacturers, whether the "keeled" problem, no matter how, this is for the Chinese users and launched, enough attention to it!

Second, international brands also need to connect the atmosphere, play is a sense of participation. Today, the Internet and social platforms have profoundly influenced the habits and tastes of the younger generation to receive information. "Public chip" this way enough grounding gas bar, ultra-low participation threshold so that players can participate in.

Third, cultivate the local development environment of PS platform. We all understand that the game is the core competitiveness of the host, but the host development is difficult, high probability of failure. To get local developers, need help, need honor, motivation, also need to nurture. It is a safe way to test and cultivate the seed users through the way of public raising.

Next, the scene looks good! Sony occupies a "sense of participation" Highland, if the players and developers enthusiastic to be motivated, it will undoubtedly give Microsoft a dilemma: Is it to follow Sony to play the public, or continue to be highbrow? If the market does not wait for people, if the failure to save face in the Chinese market, it can only prove that the Xbox one market strategy from the beginning is not right, that will be embarrassed who?