PS4 still selling at a loss.

British game Media Eurogamer recently got the informant to say that Sony sold a PS4 game for each of the loss of 60 of dollars, it hopes to first through the hardware market, and then through the sale of games and PS plus services to profit. Sony Japanese executive Masayasu Ito told Eurogamer that the company expects to still be able to make money from ordinary consumers, as well as game royalty revenue and PS plus service income. In fact, the PS4 is made from a standard x86 architecture and is basically the same component as a home computer, so its production cost is much lower than that of PS3, and it will fall every year. With the increase in production and the cost of spare parts production, Sony expects PS4 business to have a profitable day. Andrew House, chief executive of Sony's computer entertainment company, said he believed PS4 's losses would not be as big as PS3 's Andrewhaus. PS3 's total losses to the company in 2007 and 2008 amounted to $3.5 billion trillion, mainly related to its relatively high price (USD 599) and the matching game software. House said: "We will not see a loss like PS3 caused by the huge losses." "The Microsoft Xbox One game will be priced at $100 more than PS4, mainly because it comes with the Kinect action sensor." However, Microsoft says the Xbox One console will be in a state of break-even or a slight surplus in hardware sales. Yusuf Mehdi, chief marketing officer for the Xbox business, Yusefmedi the media: "The worst is a break-even or a slight surplus." "By contrast, Nintendo's Wii U-game is still in a losing position after nearly a year of release." Still, Reguiffille-Emy Reggie Fils-aime, Nintendo's US District president, said to the media: "The WII u business model hasn't changed much, and once consumers start buying software, the whole business will turn to profit." "Today's business model is still to promote hardware, and then to strengthen the link between hardware and other software and the consumer experience," he said. If we can do that, we can make a huge profit for the company. "This is the problem with Nintendo's Wii U-game, which never finds a large number of users, and Sony and Microsoft face the same problems," he said. For them, original content is the key to the success of the next generation of game consoles. PS4 will start selling in North America on November 15, with a retail price of $399, followed by a European market on November 29, with a retail price of 399 euros or 349 pounds. The game is on sale in Japan next February 22.