Pseudo proposition "Network brand 5-10 years disappear" by Amoy Brand Collective counterattack

Turn from @ Yin Manfong http://weibo.com/2030917665/zFE93lm67

I could turn a blind eye to the idea of such a messy, but forgive me for looking at the itch.

The traditional brand encirclement and suppression 5-10 year net buys the brand or will disappear????????????????????????????????

For what? Spell the money, spell the goods?

Take a traditional view of the future of China's retail, carefully into the past-style quagmire, share a few examples:

First, China's E-commerce is the world's miracle

China's e-commerce in the world is a miracle, one-day sales of 19.1 billion even the United States can not do. Why the development so fast, accounting for the social retail ratio from 1-6%, less than 5 years time.

In 2008, the company began to do online retail (Amoy brand), into the Cat (formerly Taobao Mall), 0 start, to last year 300 million sales scale, we spent less than five years, but also accumulated millions of customers, double 11 network brand (Amoy brand) single days over 70 million of the more than a man, Han Du, crack silk ... No one in front of the brand retreat before the end is also Amoy Brand won the top three, to accept the results of the suit.

To this day, through the network brand, are spent a great price, and tears of blood, we can use three years to walk through the traditional brand 10 years to walk the road, not by "the", but by doing it.

1 Dry electricity business, sleep more than 1 points every day, because we are in a competitive, leapfrogging market environment, do not dare to enjoy and hotbed; burning money to hit ads, we admit that we can not spell some areas of the brand.

2 We pay more attention to the relationship between the brand and customers, and more cherish the Hard-won results. We call customers "Pro", late at night more than 1 o'clock will be online to answer customer inquiries, like a waiting night cat, dare not snub their vocation.

3 Word-of-mouth! Unlike in the physical store, buying goods is not satisfied you can leave saliva. In the network, customer Word-of-mouth is my brand, every customer evaluation will be in a brand growth history left imprinted, so we pay more attention to the details of products and services, ask who most understand the net purchase users, non-electric business mo.

4 Products! We are more careful and cherish the trust of customers, so when others in the network as a "sewer" (cleaning up the season of goods), we still adhere to the "new" is the king, even if the design and development pressure increase, we do not want to treat customers as the object of cleaning.

5 Brand! Comparing with the traditional market sampling research, we have a perfect customer service database, with more scientific and comprehensive consumer behavior data analysis ability, can provide customers with products and services more accurately.

6) .....

Second, the network brand can be very good alive

Because it is not easy to start a business, we are more careful to run their own business and brand, we can not afford inventory, Yahuo, more than the layer of agents of the exploitation. Therefore, we can control the order, and inventory, so that enterprises always maintain a healthy cycle in the development of the State.

Third, imposes will eventually become the past

Some people stirred up, network brand and traditional brand inevitable fierce fighting. To be honest, "fight." We were never afraid of the unfair rules that were manipulated by interest groups.

I have always believed that brands and products exist for the consumers, not for the sake of people to live.

In other words, consumers online under the purchase, she is more concerned about the brand and product itself, and rarely spend time to distinguish between you are Amoy brand or traditional brand.

In an emerging market, E-commerce has created a relatively fair environment, whether you are a traditional brand, or Amoy brand, the object of service are customers, all in the economic environment of the Internet stand on the same starting line competition, who do not think of cow B. Whether it is double a big promotion, or the year, Amoy brand never left the "sea-level" (Activity page focus display bit).

Why Amoy brand can be popular? The advent of the Internet is tantamount to the creation of a second socio-economic body. For example, when there is no private enterprise, a single state-owned enterprises, the market slow metabolism, dirt backlog; when there is no competition, the market is a monopoly, the price is monopoly, consumers have to high prices to meet the greed of profiteering.

Four, all the way, count heroes, still see today

I believe Ma Yun and Wang Jianlin bet, not by a blood thrown away.

Growth in China's big retail companies fell below 10% in 2012, compared with 20% in 2011.

By the end of December 2012, China's online retail market transaction size reached 1.3205 trillion yuan, an increase of 64.7%. Alibaba and Jingdong Mall, both last year, the volume growth rate of 100%.

Mobile Internet, 2012 China Mobile shopping market transaction size of 55.04 billion, and 2011 11.46 billion compared with a significant increase of 380.3%;

We're not really in the right game. We are more focused on providing consumers with good products and consumer experiences.

Thank you!