PSP2 Asia selling and entering China market strategy

This is an interview with Mr. Antange, the President of SCE Asia, which discloses the various intelligence of the PSP2 (code-named NGP), and the strategy of Sony's entry into the Chinese market and so on, which can be said to be very exciting. About PSP2 mentioned PSP2, Yasuda of course will not forget the big boast this generation of the hand machine, and said Sony to its confidence.　　But he also disclosed some information about PSP2 's sale in Asia, such as pricing would absorb the lessons of PS3, try to make it affordable for ordinary users, sell two versions of 3G and WiFi at the same time, and Asia could ship more inexpensive WiFi versions and so on.　　As for the anti-piracy issue, Sony also said it would do a good job in terms of security, guaranteeing benefits for third parties and genuine users. SCE Asia Dynamics in 2010 spoke of the dynamics of SCE Asia in the 2010, Yasuda said that the "Final Fantasy 13" as a representative of a group of Chinese games, sales have made considerable achievements.　　But it also mentions that piracy in the Asian market has affected the sale of new products to some extent by Japan's second-hand market. This year in Guangzhou began the talent development cause, ready to enter the Chinese market talk about SCE this year began in Guangzhou talent career development, reporters to Mr. Yasuda asked everyone the most concerned about a problem, Sony game is finally ready to enter the Chinese market information. How to deal with the regulations prohibiting the sale of game consoles in Chinese law? A: First of all, the local small-scale sales, in case of changes in the situation can quickly expand the market. • How to see the size of China's gaming market? A: Due to limited geographical and income, and so on, the market size may be only about the size of Japan, but hope that in the later stage can gradually reflect the Chinese more advantages. • When will the Chinese market start? A: As soon as possible, the prophase will test the sale of small quantities of goods, and in department stores and other places to set up special sales points, and so on, hardware and software are within the scope of sales. • What will be the price of hardware and software? A: The price of a game host may be the same as that of Taiwan, although the tariffs may not be as favourable as in Taiwan, but officials will take steps to keep prices as low as possible. Gaming software, at least not a price with Japan, will start from the best version of the experiment. • To set up SCE China, where will the division be set? A: Presumably, we will expand the branch in Beijing first, and set up a new office in Guangzhou. How much sales can the Chinese market possibly have?　　A: This is not easy to say, but the first thing we need to solve is to control the supply of goods in our hands, and not as we now have from the United States, Europe and Japan, different parts of the cargo.　　Asian Trafficking Network on the whole Asian market, Yasuda said that it would make great efforts to open up a large population of China and India, and now the Taiwan, South Korea and other markets will strive to make a breakthrough in order to form an Asian network of trafficking.　　Will the PSP2 be equipped with stereo 3D? When it comes to this issue, Yasuda said that PSP2 does not have three-dimensional 3D function is a good thing, as for the later will not be additional, this depends on the user's needs and response. (Edit/Zhang Xing)