Psy income of 7.9 million dollars this year

Absrtact: Psy, who earns 7.9 million dollars this year, has earned a lot of money this year from a South Korean singer, Psy, who has a reputation for its popularity, through music downloads, commercials and the impact on family businesses, analysts estimate that Psy's income will be as high as $7.9 million this year. But there are also points

Psy income of 7.9 million dollars this year

South Korean singer Psy, who is famous in Jiangnan style, is earning a fortune this year, with analysts estimating that Psy's income will be as high as $7.9 million this year, through music downloads, commercials and the impact on family businesses. But some analysts have expressed concern about the future of Psy, and whether Psy will be able to continue to launch a globally sensational work after the South's style has been cooled.

Jiangnan style is about to break 1 billion clicks on YouTube, and Psy has become the most watched Asian pop singer, and now Psy is becoming rich through huge online clicks, benefiting from PSY brokerage firms and family members. But the main source of these wealth is not South Korea, nor the rest of Asia, but the United States.

The 34-Year-old Park is famous for its "Jiangnan style" and is popular all over the world. It is reported that Psy will be a millionaire through YouTube ads and itunes downloads. This also partly reflects the current pattern of popular music profitability. In addition, Psy's income has a very important way, that is, commercial advertising.

Through these approaches, Psy and his team will earn at least 7.9 million dollars this year. The data was estimated by the Associated Press's public information and Industry department. Surprisingly, Psy received less than 60,000 dollars in income from Korean online music.

So let's take a look at how Psy's 7.9 million is made:

Youtube

With its dynamic melody and wacky riding dance, Jiangnan style has become the most-clicked video in the history of YouTube.

Since its release in July this year, the number of clicks on Jiangnan style has reached an astonishing 880 million times, Bieber Justin Bieber's Baby. "Baby" since the release in February 2010, also set off a boom, the number of clicks has reached 808 million times. Psy on YouTube's official channel, which includes its own songs and concert videos, which have exceeded 1.3 billion.

Video ad buying platform TubeMogul said: "They have earned at least 870,000 dollars from the share analysis of video ads posted on YouTube by Psy and its brokerage firm YG Entertainment." Google, which provides YouTube video services, may take half of the split.

And Psy and his brokerage firm, YG Entertainment, will profit from the video browsing that mimics Jiangnan style.

Google can search for videos that use the south-style copyright content, Psy can ask to be deleted, or allow the videos to remain on the web and be split from these shanzhai versions of the South's style video ad revenue. In the last week of September, the number of clicks on Jiangnan style was close to 300 million times, while the content of up to 33,000 videos used Jiangnan style,psy to get a lot of economic income from it.

Thanks to the fact that most countries in the world can browse YouTube, Asian countries have contributed a lot to these 870,000 dollars. In addition to the United States, the most popular South-style hits are Thailand and South Korea.

Brian Suh, head of the YouTube office in South Korea, said YouTube advertising revenues depended on the countries where the video was broadcast, where developed countries were significantly higher than developing countries.

The country with the largest number of hits in the South is from the world's biggest developed country, the United States, so Psy most of the proceeds from the United States.

Legal downloads and CDs

Nielsen Music Statistics (Nielsen SoundScan) is an authoritative investigative agency for the sales of audio and video products in the U.S. record market. The data released by the agency show that South style has already reached 2.7 million downloads in the US, which suggests that Jiangnan style has become one of America's best-selling songs since its release.

Jiangnan style now sells at Apple's itunes store at 1.29 dollars, becoming the market leader in song downloads. Apple will extract about 30% of its sales, so Psy and his team can get most of the proceeds from the itunes Store, which is about 2.4 million dollars.

But it's not clear how much the money will get, how much the broker and the rest of the team will score, how much the record company will take from the Psy. According to South Korean industry sources, Psy will take 70% from the U.S. music download proceeds, and brokerage firm YG Entertainment will draw 30%.

However, Jiangnan style in South Korea's download income is really poor, which also makes Psy and its brokerage company a little embarrassed.

Koreans can download hundreds or thousands of songs without paying 10 dollars a month, or enjoy music streaming media services indefinitely. Such a policy makes it possible for each song to download at about 10 cents, while streaming the song is cheaper and only 0.2 cents. And Psy from streaming media music in the Commission is also very small, only 7.5%, that is 0.2 cents of 7.5%. Most of that revenue has been taken away by brokerage firms and online retailers.

According to the South Korean music rankings Gaon chart statistics, only November, Jiangnan style download number of up to 3.6 million, and streaming media playback in the number of 40 million, these total only for the Psy brought 61000 of dollars in revenue. This is a lot worse than the income from the United States.

And the rapidly declining CD industry has brought less economic revenue to Psy. The South Korean Music Copyright Association (Association), Jindong (Kim Dong-hyun), revealed that the South Korean style CD sold 102,000 Korea in South Korea, while Psy's commission was 9%. So the CD brings its revenue at around 50,000 dollars.

In other Asian countries, the vast majority of people download Jiangnan style is not psy authorized, and there are many pirated CDs. Few people are willing to pay for a genuine version.

TV Commercials

Gary Bongiovanni, editor-in-chief of the Pollstar, Garigiovanni of the American music professional magazine, said Psy is now flying around the world, participating in various television commercials, such as the x-factor of Australia. Australia or NBC's Today's show, but the cost of these programs is not much left after paying the travel expenses.

For most Korean pop singers, advertising is the most lucrative, Psy is no exception. In addition to taking on television commercials for the world's major media, Psy also made commercials for Samsung Electronics and mobile operator LG Uplus in South Korea. Chung Yu-seok, an analyst with Kyobo Nomura Securities, reckons Psy's commercial advertising revenue this year is around 5 billion won (about 4.6 million dollars).

That's a lot of money, but there's not a lot of commercial advertising to make money. Now Psy is the spokesperson for Samsung Refrigerators and an instant noodle company.

Family

Outside South Korea, few people know that Psy's family, in fact Psy is a rich second-generation, his grandmother, father and uncle holds di company 30% of the shares, DI company for computer chip manufacturers to supply equipment.

The popularity of Jiangnan style in the world not only makes Psy richer, but also profits from Di, which has a close connection with his family, which once again confirms the great influence of pop music. DI has doubled its share price 8 times times since June, when Jiangnan style boarded the top of the US Billboard Billboard hot, second and UK single.

And Psy's grandmother also took the opportunity to make a small fortune, she threw 5378 shares, won 65000 dollars.

DI's share price has fallen, but it has risen by one-fold compared with Jiangnan style.

Psy's brokerage firm YG Entertainment also made a lot of money. YG Entertainment's share price has risen 30% since mid-July, and the company's chief executive, Yang Hyun-suk, has soared to $200 million trillion, making Yang Hyun-suk one of the richest people in South Korea's entertainment world.

Future

Now the most important question before Psy is where to go: either to create brilliance on the basis of Jiangnan style, or Jiliuyongtui to be remembered as a miracle creator.

David Bakula, senior vice president of Nielsen Analytics, also raised the question: what will Psy do when Jiangnan style cools down? Is it going to continue to create an insane style of music or is it just a flash in the pan?

Analysts believe that only a South Korean style can not let Psy become South Korea's most gold-sucking pop singer, but also can not and Adele such powerful musicians comparable. Psy's value depends largely on his next album, and many people are looking forward to Psy's new album Next March.