Psychological analysis of Internet users ' purchasing

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"Guide" network era, to give daily life a lot of convenience and help, to promote the information dissemination speed is shorter, faster, more cutting-edge. In the network age, how to seize the user purchase psychology in the special steam industry? If you are a user, how should you choose to buy products? search → contrast → selection, this process, reflect the user's psychological needs.

For

When the user needs to buy a tanker, he does not know people online, will use the network to search for information, looking for the right to use their own models, in the early collection of information, will use network tools, such as business-to-business platform, search engines, industry sites and other ways, to look for vehicle information. When looking for a suitable model, it will be further detailed search, and produce long tail word benefits. Why did the user call you? So this is back to the site optimization and promotion of the problem (note: The user is not understand what site optimization, he only know how to find information), do not work hard, basic rarely have advisory telephone.

Contrast

The principle of contrast is clearly in the hearts of people, users are getting smarter, why buy you. In the Internet age, whether we or users will be one by one compared to the following points:

Price: The price is to urge sales to complete the main factors, so users call sales, the first question, is definitely the price, so in answer to this question, accounting for a reasonable price, but please keep the profits we should earn, do not report excessive price, the user is not a fool.

Professional degrees: such as the price of the same time, the user is the choice of professional degrees, so in the professional, there is no clear saying, please come home from thinking about this problem. Professional degree, NH still not quite understand, so do not give too much argument.

Pre-sale Service: If the user really bought in your that, will think must be after-sale problems, a hundred thousand of of things, so after-sales service is the same time, how to create differentiation? The first will emphasize that I am responsible, or the company is responsible for, say different, so that users feel different, of course, a hundred thousand of things if there is really a problem, How to solve it quickly? It's going to go home and think again.

Personal charisma: Talk about charisma, it seems a little bit of a gimmick, but it really exists, a new sales and an old sales, why users like old? That's right! Regardless of the above three small factors, may be the problem of personal charm, hehe! And what is personal charisma? To make a ratio: when two of old sales compare, price, professional, service are the same time, the user choice factor, may be on the so-called personal charm, there may be some aspects of an old sales did not say, but the other said that the problem, and finally choose another sales, this is the problem of personal charm. Everybody slowly realize, NH said!

Select

Choice is a very delicate decision, we are still users alike, try to stand on the user's point of view, why he will choose you, rather than choose someone else, in the search and contrast, NH will mention is fate, before in some articles have mentioned the word fate, but it is sure it is also drift no false elements, very magical. Why users will find you, and take you to do, and finally choose you, meet is fate, pull far. Look for → contrast → selection, the process, NH can only say, try to do their own every step and detail, will bring more benefits to themselves.

Summary: NH's article, will be from the website optimization, slowly tend to the user side of thinking, if you like this topic, please leave a message to exchange learning, no matter where we are now in that life stage, are looking for learning and communication, discussion. Please visit NH website to study together! URL: http://www.91suichediao.com/