Psychological analysis of the potential users of soft-text marketing

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Soft Wen Marketing as one of the most popular network marketing way, Soft Wen is to break the threshold of rigid advertising, with strong psychological cues to stimulate consumers desire to buy. However, many enterprises know that they do not know why, because of the consumer's psychological grasp, often miss the opportunity to receive good results. Then we in the soft Wen marketing process, how do we take care of the consumer's purchase demand, common user psychology and what? Small series of the following 6 points for your reference:

1. Who are you?

Your company profile or your shop introduction

2. What would you like to introduce me to?

Product description, how to introduce into place is the key, at the same time for different consumers to be introduced in different languages. This is why in the marketing process, the so-called people talk, what the hell? For example, middle-class consumers--looking at the future, tend to be sensible, have a developmental understanding of the world, broaden their horizons, have no limits, think carefully when making decisions, have confidence, are willing to take risks, tend to be intangible and abstract; , tends to the emotion, only maintains the consciousness to the world, the vision is narrow, has the limitation, makes the decision slightly carefully, attaches importance to the security, the thought tends to the physical and the consciousness. So we write soft text when we should pay attention to the different audiences of the language habits are not the same.

3. What are the benefits of the products and services you are introducing?

For example, can save money, easy to pay, logistics convenient, cod, or even not satisfied with a full refund.

4. How do you prove that your introduction is true?

Through the physical photos, certification, authorization certificates, etc. to identify, if there is third-party certification effect will be better.

5. Why do I have to buy with you?

General reasons the more the better, we can from the advantages of products, sales channels or models, price advantages, service advantages, such as to start the narrative, such as many online sales of mobile phone businesses because of the sale of mobile phone prices are very low, often from the European version, the United States version or Hong Kong version of the

6. Why do I have to buy it with you now?

Given a strong reason to buy, often the seller's commitment to the buyer, we can also say that the risk of the consumer to pass on to the seller or the owner. Just imagine, visitors to the internet in the sea to log on to our website, how can we let him walk away? This is irresponsible. Try every means possible to make customers buy.

Note: The third question actually implies, "What's the good of this for me?" This issue is important both for potential users on the web and for customers in traditional sales. We generally from the product function first to introduce to meet consumers, and then from the emotional exposition to meet the psychological needs of consumers.

Finally, let's look at one of the most powerful copy-writing formulas in the history of folklore:

(1) Head title/Introduction/Picture (2) main Title (3) Customer witness/Success Story (4) product preheating (5) Product introduction (6) value Package (7) Action call (8) Refund Guarantee (9) Payment method

This article originates from the gold panning Soft article: http://www.faruanwen.net/ruanwenyingxiao/2013/0407/20421.html, reprint please specify!