Psychological Counseling website Content construction key share

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After analyzing the reasons for the drop in the site rankings, coupled with Baidu's algorithm for the content of more and more high, but also more let the author feel that if you do not attach importance to the content, only pay attention to the chain of words a bit biased, the site must be based on the content of the core based on the chain may be more meaningful. After the author in the process of optimizing the promotion of some experience, coupled with the understanding of some of the portal site practices, it is necessary to psychological counseling enterprise website content in the construction process to do some planning, so that the content of the site better service and users, can also let the search engine to the site a better evaluation.

In order to make content better serve users, it is necessary to truly grasp the user's potential needs, and in-depth analysis of user needs characteristics, so that the production of content to better meet the user. Psychological counseling industry and other industries are different, a lot of attention or browsing the site to help people do not have to immediately go to the consulting room to solve the problem, they need to have an understanding of the process, this process is not only the content of the site to understand, but also a psychological counselor of an understanding, only to feel that all aspects can be assured that will be consulted. After all, web site information on the Internet a lot, which is good or bad only through the site can not be very good in a short time to distinguish. therefore。 We are in the content of the organization, to take into account the user's potential needs, to allow users to trust the content of the station, and the content can really help him, the user follow-up consultation is basically a phone can be solved.

Below, will give you share about the psychological counseling website content construction Some main points, for reference only.

About Enterprise Website dynamic content

This part of the overall reflection of the enterprise's internal and external activities, generally including the invited psychological lectures-the face of the enterprise, the invitation to face the campus to do the theme of psychological lectures; internal activities-Internal staff organization of the psychological Growth group activities, internal training, staff organizations and entertainment activities, It will also include a number of exchanges and learning activities between the same types of enterprises in the field. Since these things are carried out irregularly, therefore, this part of the overall content to reflect the company's culture or some good atmosphere, can make users feel a warm, healthy enterprise environment, which can greatly shorten the distance between users and enterprises, so that enterprises in the hearts of users have a better image. This part of the content must be illustrated, language vivid, not too rigid, so that users look very comfortable.

Psychological counseling cases should be increased regularly

A psychological counseling site, if there is no specific case summary, it does not seem to make users feel convincing. Regular increase of some typical case analysis, on the one hand can increase the user understanding of content, on the other hand, can make enterprises in these specific aspects of authority significantly improve. After all, not every enterprise is everything, only a few are more prominent, so these strengths must be demonstrated, the best way is to publish different types but very typical case. For example, some enterprises are good at juvenile psychological counseling, you can regularly release some about weariness, inattention, internet addiction and other case analysis. In this way, many people who are looking for help will first be more likely to look at their own situation and see if they can guide their children first. Of course, if the child does not cooperate, you can first help the counselor to solve. Good consulting cases can not only gain the trust of users, increase the conversion rate of the site, but also in the peer to distinguish other enterprises have greater influence.

Special topic, column page timely and precise

Psychological problems in everyone's body have different manifestations, the same symptoms in different people will have different performance, even if the same situation due to various environmental factors will be different. Thematic articles just can classify similar articles, not only make content richer, but also can let users understand more comprehensive. Such a summary of the topic page if the design is good, usually the user experience is very high. If the content is also wonderful, it will allow users to stay on the site for a long time. For example, the annual summer and winter vacations can increase and highlight the psychological problems of adolescents, helping to focus time to solve problems, parents and students to consult the opportunity will be greatly increased. In addition to the topic page, there is also a column page is very important. Because the enterprise psychological Consultation website generally will have many consultants, whether full-time or part-time, they will have a personal independent page. The current psychological Counselor page information is very single, is a number of personal introduction, photos and so on, in the introduction will indicate the consultant's good skills. Actually, each consultant's page can be designed as a column page, in addition to the relevant information, you can increase the number of consultants to publish their own articles, consultants to participate in some of the psychological activities, so that users have a better understanding of the expertise of consultants, after all, the need to help people and consultants to communicate. Topics and column pages can better aggregate the information in the station, so that the content of the display more beneficial to users, improve usability and experience.

Increase the social hot psychological comment

Social hot matter has been a lot of people pay more attention to the topic, and these topics regardless of whether it is related to the society or the fact that their focus is inseparable from people, but also transmission of the most direct expression of human psychology. If the psychological counselor can seize these hot events, in-depth psychological analysis, not only can increase the content of the site to read effectively, but also to let the consultant's views and site more exposure, so that more people pay attention. Of course, this part of the content need to pay attention to the theme, region and time, as far as possible to pay attention to the scope of our business, as much as possible to pay attention to the local, the release of the time period is not too frequent, a week or one months a few on it, after all, the Psychological counseling site not only to help people, but also to care about society, social events to pay attention to enhance the corporate sense of responsibility, so that the image of the enterprise more tall.

These are based on the deep excavation of user needs analysis, pay attention to social dynamics, the content of the construction, only this is not sufficient. Because does not initiate the user the enthusiasm, the good website must be carries on the benign interaction. So we can also increase the user's participation in the portal, for example, the article can increase the comments section, in the station can add message board or question and answer platform, let users leave questions online, and actively give answers; if the enterprise website wants to develop bigger, can establish own forum completely, so the user participation degree will be higher, Users can also communicate with each other simply. Let users create content, can be said to be a good content construction strategy.

Finally, I have another idea: now the students who study psychology and the counselors who are trained and certified need an internship, practical platform, we can give them the opportunity to write a website, encourage them to publish their own learning experience or practice, improve their exposure, Let the user more understanding, also has the opportunity to become the Enterprise's reserve talented person. This is a good way to get content, you may wish to think about trying.

The above content view only for the author's some share, welcome everybody to discuss. This article by Xian Psychological Counseling http://www.xhxlzx.com/original offer, A5 starting, reproduced please specify, thank you to watch.