Pu ' er tea bar 55 Figure: example to explain the operation of the industry Web site offline activities

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

More and more websites, most of the industry site has preconceived momentum, the start of the late industry station how to promote the rapid development, not only rely on SEO to bring the individual key word flow will be able to grow and develop, user stickiness is the key, how to stabilize the industry's customers, is the site in the industry's status of the fundamental.

Website Name: Puer Tea Bar (www.puertea8.com)

Industry: Pu ' er tea industry

Main operation: Kunming, Yunnan

Secondary operations: Guangdong, Shanghai, Guizhou, Hong Kong, Taiwan, Malaysia and other

Background: Puer Tea Bar site, built at the end of 2006, on-line operation began in early 2007, when the bad fried tea into the bottom of the valley, all kinds of pu ' er tea Web site, which has a lot of pu ' er tea site has been taken, remember Admin5 on the "puer Tea" keyword seo competition.

Do not talk about the cause of the bad stir-tea, from the peak of the fall of the Pu ' er tea industry, the extreme need for a loose and fair, no hype manic industry Information communication platform, "Puer Tea Bar" Tea Club in this scenario and background began her journey.

Stop small tea business tea enterprises to start with it, in the main operation of Kunming, access to local tea providers free of charge venues, tea products, the organization was aware of the few people in the industry and tea enthusiasts, to tea members, discussion and drink tea, remember that the first issue of tea friends will only have six people.

But as long as you can hold on, the power of the circle is strong, in this kind of free form, like a snowball, to love tea as the main line, into the circle of people from all walks of life, they brought their own information and energy, the circle of business contacts, related to support the extension of the industry (packaging, transport, services) began to sprout roots.

"Puer Tea Bar" The use of tea Club, began the development of the course:

1, pu ' er tea for the main line, for each issue will be set up a different theme of the discussion, so enrich the interest of tea friends, to avoid fatigue.

2, the use of "Puer Tea Bar" network platform, for each issue of tea friends will be online real-time live pictures and Text synchronization report (all real identity to the network), attracted a large number of foreign tea friends, retained the data (as if part of the solution to the original content problem).

3, after the use of network platform for subsequent discussion of the exchange of the extension, to a large extent adhere to the user.

4, adhere to the free of charge, the environment is loose, more and more tea business tea enterprises began to provide tea products (at the same time also use the site for publicity) and tea club venues, tea friends will be the size and form of continuous changes in the development, enrich the tea club.

5, through the tea Club and network platform, Pu ' er tea bar has according to be able to check each cake by tea merchants gift tea, free distribution to the national (world) tea friends and tea merchants in the hands, never leave a piece, which to a large extent, has made more and more tea business, tea Friends Trust, but also for tea merchants to all over the tea, Creates a lot of real business opportunities.

6, with a phrase NetEase advertisement: "The power of the net gathers people", this makes "Puer tea bar" Tea friends will have from the other provinces, overseas, foreign tea friends Twilight came to participate, at the same time, "Puer tea bar" Tea friends will also be in Guangdong, Shanghai, Guizhou, outside the various forms of development, and the use of "Puer Tea Bar" The website's platform carries on the real ministry report and the exchange.

7, until yesterday, "Puer tea bar" Kunming Tea Friends will open the 66th phase, the road will continue to go on.

Some of the following paste some of the live pictures of the tea Club, the basic can show the development process (some old pictures too small, and have a logo, forgive me):

Figure 1: The 10th issue of Tea Club, the industry to explain the knowledge of puer tea

Figure 2: Tea-making performance by tea merchants in the 12th issue

Figure 3: The 16th issue of tea club, tea and culture are inseparable

Figure 4: The 21st Tea Club, the team ready to go to the field for tea culture Exchange

Figure 5: The 21st issue of tea Club, tea culture exchange attracted the television reporter

Figure 6: The 32nd Tea Club, on foot with the caravan into the Tibetan journalists, with pictures and videos for tea friends to explain the caravan into the hidden story

Figure 7: The 32nd issue of Tea Club, a few of the caravan into the possession of the tea to attract the attention of friends

Figure 8: The 41st issue of Tea Club, a product of other provinces (foreign) Tea friends mail to Kunming tea activities

Figure 9:2008-3-13 Guangdong Dongguan "Puer Tea Bar" The first tea friends will start, has come from all over Guangdong Province, Hong Kong, Malaysia Tea friends to participate in

Figure 10: The 42nd Tea Club, under the proposal of many tea friends, held a tea-fighting activities

Figure 11: Tea and tea maker expert's hedge tea in the 42nd issue Club

Figure 12: The 42nd issue of Tea Club, the prize and venue for tea is provided by several tea companies, the first prize tea set sold a lot of

Figure 13: The 43rd Tea Club, in the azaleas open, with the Kunming Dragon Park to enjoy the cuckoo, product Puer activities

Figure 14: The 43rd Tea Club, organized 11 tea companies in the park to provide free tea for the game guests, even the awning is also provided free of charge by XX beer

Figure 15: The 43rd issue of tea Club, Puer tea Bar and the interaction between the visitors to the park

Figure 16: The 43rd Tea Club, to the park visitors show Tea tea Ceremony performance

Figure 17: The 43rd Tea Club, a famous calligrapher in Yunnan, who writes at the scene for tea friends

Figure 18: The 43rd issue of Tea Club, the park visitors from Xinjiang and tea Friends Interactive word

Figure 19: The 43rd Tea Club, students from Yunnan University for tea products

The tea club held a variety of newspapers and network media coverage, including Yunnan Daily, Sina and so on, not one map, the following is a link, you can see:

Yunnan Daily Network

Http://www.yndaily.com/html/20080411/news_99_56398.html

Sina

Http://news.sina.com.cn/s/2008-04-14/102713734015s.shtml

Color Dragon China

Http://www.clzg.cn/xinwen/2008-04/12/content_1296943.htm

Figure 20: "Red River Love" action, tea friends learned, located in Honghe County, Yunnan Province, Die Hope Primary School (Hani), sleep in such a bed

Figure 21: Under the numerous Tea Friends initiative donation, 60 sheets of high and low bed to be shipped, completes the tea Friends ' Red River Love action!

Figure 22: Bumpy road, and finally arrived at 23:55 in the late night Honghe County Treasure Township die Hope Primary School. We arrived too late, the children had already rested, we did not disturb, but the teachers are still at the village to greet us.

Figure 23: The children finally have a new bed.

Figure 24: Netizen's Love, "Puer Tea Bar" website gives the Netizen and the child's explanation.

Figure 31: May 17, 2008, "Puer Tea Bar" Guangdong Jiangmen first Tea Club

Figure 25: The 46th Tea Club, 5.12 Wenchuan earthquake, let a person deep pain, "Puer Tea Bar" The action, with practical action to do something

Figure 26: The 46th Tea Club, in the "Puer Tea Bar" on the initiative of the website, and the Yunnan Provincial Youth Foundation, Joint 20 tea enterprises, 2.25 days, in Kunming Taoyuan Square held a public good tea charity donation activities "Tea bar ignition Hope"

Figure 27: The 46th Tea Club, some tea enterprises for this event specially produced tea and printed stickers

Figure 28: The 46th issue of Tea Club, in addition to tea enterprises, Yunnan's calligraphy and painting industry to participate in the Bazaar

Figure 29: The 46th Tea Club, the students from the disaster area to move to Kunming School and the teacher performance program "Heart of Thanksgiving"

Figure 30: The 46th issue of Tea Club, Yunnan Province Youth Development Foundation staff on-site invoices and certificates for donation

Relevant media coverage as evidence

Yunnan Information Port---news channel---...

Http://news.yninfo.com/yn/ynyw/200805/t20080525_643647.htm

Yunnan Green Foundation

Http://www.ynxwgc.org/Html/3790.html

Admin5

http://www.admin5.com/plus/view.php?aid=86238

Figure 32:2008-10-26 "Puer Tea Bar" Shanghai First tea friends will be opened

Figure 33: November 22, 2008 "Puer Tea Bar" Guangdong 5th Tea Friends will be successfully held

Figure 34:2008-11-29 "Puer Tea Bar" held in Guiyang, Guizhou province-Yelang First tea Club

Figure 35: The 59th Tea Club "Puer Tea Bar" and the tea industry, one of the leading enterprises "great benefits" Joint Tea Club

Figure 36: The 63rd Tea Club "Puer Tea Bar" and the tea industry leading enterprises "long run" joint Tea Club

Figure 37: Guangdong Tea Club (eighth session Jiangmen station) recruit, at the same time, the Big Yi pu ' er tea jiangmen nineth branch opened, is a red flag fluttering

Figure 38: The 66th Tea Club "Puer Tea Bar" and the Kunming Senior Club "tea Inkstone margin" joint venture of the second session of tea (April 26, 2009)

Figure 39: In addition to the tea club, in several major holidays, "Puer tea Bar" also organized the origin of tea in Xishuangbanna, Cha-shan tour, the figure is 2007 years of 10.1 big fake

Figure 43:2007-5-1 Five. A big holiday, "Puer Tea Bar" organization of tea friends to Xishuangbanna, tea Origin cha-shan tour, the map for the cart forward

Figure 44:2007-5-1 Five. A big fake, tea bar, pu ' er cha-Chi Lin (local people) are teaching the young girl to choose fresh leaves

Figure 40:2007-10, 10. A tea bar, fast to the primeval forest, roads and trees are not very clear

Figure 41:2007-10, 10. A tea bar the foreign mm and farmers

Fig. 10. A tea bar in the 42:2007-10, walking through the primeval forest

Figure 45:2008 11, Pu ' er tea bar again organize their friends all over the city (Guangdong, Shanghai, Hong Kong) to the west of Xishuangbanna Cha-shan.

Figure 46:2008 11, to their tea friends around the local minority get-together

Figure 47:2008 11, usually tea, this time kissing themselves on the ground

Figure 48:2008 11, tea picking is not easy, the local children to help

Figure 49:2008 11, Hong Kong tea friends Happy Harvest

Figure 50:2008 11, Shanghai's fat Tea friends also try the style of fried tea

Figure 51:2008 11, all the way not only happy, but also hard

Figure 52:2008 11, Tea Club in Puer tea origin

Figure 53:2008 11, tea and culture are inseparable, holding some book friends, tea friends to entertain themselves, enrich life

Figure 54:2008 11, book Friends from a number of love tea and calligraphy and painting combined ideas

Figure 55:2008 11, sometimes, tea and culture combined, there will be some good things.

"Puer Tea Bar" offline activities under the form of the rich, listed above only for the partial, with offline activities and Web site with the development of the industry to strengthen the industry's influence and trust.

The biggest advantage of the industry station is that if we use some enterprises in the industry, it is easy to obtain the support of these enterprises, so that the holding of some offline activities in fact does not need any funds and economic costs, but need more intentions, spend more time with the enterprise to communicate, and strive to create some favorable conditions and sales channels, initially if the station small , influence is not enough, try to cooperate with small enterprises, and so you big, large enterprises will be easy, and some of them will find the door, the example in the late stage with the industry leading enterprises to organize activities is an example.

The use of the industry circle of internal and external users of the power, such as the above example activities, a variety of venues, vehicles, are the power of netizens to pull, like a lot of outdoor activities, such as air, cloth, sound equipment, sunshade, hand, and so on, are the relationship between netizens to lend support, in fact, the most critical is the need to put netizens ( For the tea bar is friends in front of the core staff, let them into the circle and the site to participate in the development and construction of the site, so that users also have a sense of achievement, and the site to share the joys and hardships, my summary is: Never let your site away from netizens.

The above is as a station webmaster operation site of some practical examples and experience, no better than who, just down-to-earth practical to do things, and does not represent the "Puer Tea Bar" website success, the road is still very long, but also need to go step by step, the above experience and the Webmaster Brothers to share, I do not want to leave you far, Hope to be able to give some industry station webmaster insist signal. For more information on the above examples can go to the tea Bar website to see, there are questions or need to communicate the qq:37310518.