Public comment CEO Zhang: 2015 especially the first half of the year will be critical to the public comments

Absrtact: 2015 years, especially the first half of the year will be critical to the public, because the next two years the industry pattern will be decided. December 24, the public reviews CEO Zhang in an interview with the 21st Century Economics report. This is his first time since the beginning of this year Tencent's shares in the public comments

"2015 years, especially the first half of the year will be critical to the public, because the next two years the industry pattern is set." "December 24, the public commented on CEO Zhang in an interview with the 21st Century Economics report," he said. This is his first time since the beginning of this year, Tencent shares in the public comments after the media interview.

Based on the judgment of the industry, 2014, the public comments in the catering and other main battlefield and peer into the white-hot competition, at the same time, in hotels, tourism, film, marriage, parent-child, beauty and other fields also began to layout. According to the data provided by the public, as of the third quarter of 2014, the number of active users in the month has exceeded 170 million, the year-on-year growth of more than 1 time times; The number of reviews more than 42 million, the number of merchants also exceeded 10 million. According to the public data show, Taobao cat merchants in the number of 9 million.

Front-End users, back-end businesses, in the business model, the public comments are moving towards the platform model Development. Zhang accepted the 21st century Economic report reporter confirmed that the public comments will eventually be a diversion model, similar to Taobao. He said that, including the current most competitive group buying business, the public comments and peers, the future of the main profit model is not dependent on trading, but the accumulation of large number of merchants and users, through the promotion (ie advertising) way to obtain income. Recently, the public reviews also launched a mobile advertising platform, the official start of mobile traffic.

Different from the physical electricity business, the public comments focus on "eat and Drink" business, is a model based on O2O, in addition to the line of drainage, the requirements of the offline business is also far higher than Taobao merchants. Therefore, in the strategic, this year's public comment also appeared some changes.

Zhang Introduction, the general public comments before more attention to the C-end user experience, and development to the current stage, at the same time began to focus on the B-side, improve the entire ecological chain. This year, the public comments on investment in Shanghai Chi Long, Shanghai Ishikawa, Shanglong and Dark Horse software, such as four of the food and beverage industry ERP company; in December, he invested in a commercial WiFi service provider, Michael. "To the card in the industrial chain." "Zhang said.

Model and scale of the initial formation, the public comment on when the IPO is currently the most concerned about one of the topics. In response, Zhang reiterated that early last year has completed the relevant formalities, the specific timing of the listing, according to the business development. "There is no pressure on the fund. ”

It is reported that the public comment on the implementation of AB share ownership structure, the core founder team still occupies 80% of the voting rights.

Group Purchase Flow Diversion

Zhang admits that the most competitive business this year is mainly group buying. According to the 21st Century Economic report reporter learned that the current platform in the three or four-line city competition has been white-hot, and even the other side of the sales staff pretended to demand products offline.

For the moment, group buying is the fastest way to get merchants and users for each big platform. Zhang said that in the one or two-line city, the home is in a seesaw situation, in the three or four-line market competition is fierce.

The United States team took the lead in the three or four-line city, and later the public comments struggling to chase straight. According to the data provided by the public reviews, public comments in the fourth quarter of last year, there are only more than 40 city branches in the country, but there are now more than 150; In the three or four-line city of group buying business, the public comments have been in more than 20 cities in the market share of the first attack, and in the last three months, On average, 7 cities per month have been the first to attack. The volume of transactions, November, the public comments on a single month overall group purchase turnover of more than 2 billion yuan, December, one-day turnover exceeded 100 million yuan. As of mid-December, the volume of group buying was more than twice times higher than in early 2014, and the merchants who cooperated with the public were 5 times times more than the beginning of the year.

But the current model of group buying is still controversial in the market, because the group buying model itself (Commission model) is not based on the interests of the same business and the basis of the catering industry profit is only about 10%. Zhang said that if group buying accounted for too high, business profits will be compressed, if it is to inventory and find new users can also, but the normal, group buying accounted for 20% will be difficult to maintain profits.

Therefore, he believes that the public review of the group buying business in the future is not relying on their own transactions to obtain income, but Taobao-type flow import, in accordance with the effect of charges. This means that the current public comment on the group buying business more is a tactic, through this way quickly get merchants and merchants, the future like Taobao, only responsible for the distribution of traffic, as to how concessions, how to promote these decisions all to the merchant to decide. This is also the public comment group buying business and group buying started the largest difference in the United States.