Public comment disclosure data: three or four-line city group purchase turnover more than 60% of the group buying market

Summary: Beijing time December 16, the public comments on the external disclosure of the cause of the reform of several major lines of business growth. As of October 2014, the Promotion Division revenue growth 90%, the marriage Division revenue Growth 159%, the user number increases 180%, the reservation growth 425%; trading flat

Beijing Time December 16, the public comments on the external release of the business department after the reform of several major lines of growth.

--As of October 2014, Promotion Division revenue growth 90%;

--Marriage Division revenue growth of 159%, the number of users increased by 180%, booking growth of 425%;

--The trading platform of the company's group buying business, in the three or four-line market to achieve rapid growth. In this year's new three or four-line city, nearly 20 cities have achieved local group buying market share first;

--the newly established hotel Tourism division revenue Growth 360%, the number of comments increased 570%, the hotel reservation single volume growth of 280%, of which, the public comments booking to the merchant to bring orders for all the merchant orders of 61%.

-Film-related business revenue growth of 300%, online selection of cinemas covering the country 1400, covering 230 cities;

--The high growth rate of 700% in the order of takeout;

Starting from the second half of 2013, the public comment has set up the information Platform Division, trading platform Division, hotel Tourism Division, Marriage Division, Scheduled Division and Promotion Division.

Among them, the trading platform Business Department mainly to do the following group purchase, payment and other business, promotion Business department mainly to do business marketing promotion, including keyword ads, coupons, display ads. Marriage division mainly covers the business from wedding photography, wedding banquet to the mother and child advertising patterns.

As a public comment on a mature business, group purchase 2014 focus on three or four-line city. Previously, the public comments on the advantages of group buying mainly in the one or two-line city, especially in Shanghai, Beijing, Nanjing and other cities occupy a dominant position. The United States and the group's most open station cities, the advantages concentrated in the 234-line city, of which three or four-line cities accounted for nearly 70% of the United States share.

According to the Regiment 800 data, in October this year, three or four line city's purchase turnover has exceeded the entire group buying market 60%, simultaneously, four lines and after the city began to surpass the three-tier city, the share unceasingly rises.

With the promotion of importance, the three or four-line city has become a battleground for group buying players. Public comments, Baidu Glutinous rice in 2014 invested heavily in the three or four-line city, to participate in the competition with the United States Regiment.

The public reviews CEO Zhang said earlier this year, "expansion will be more radical", he explained the logic behind the "three or four-line strategy", in the relatively low level of development of the city, consumers are still the main demand is preferential, so in the three or four-line cities need to vigorously promote group buying business.

A new round of market expansion has brought a rapid increase in the first three in 2014. Regiment 800 data shows that the first 10 months of this year, Baidu glutinous rice turnover of 5.27 billion yuan, a net increase of 3 billion yuan, a growth of 105.7%; mass Comment Group turnover of 13.93 billion yuan, a net increase of 7.8 billion yuan, the growth of 127.2%; American Group net Turnover of 30.71 billion yuan, a net increase of 19.34 billion yuan, a growth of 170.1%.