Public comment frequency Investment catering ERP to break the data island

Liu

The 2014 as a "threshold of survival" of the public comments, frequent investment in food and beverage ERP.

From Shichuan technology to the days of Shanglong, less than two weeks time, the public comment on the publication of two foreign food and beverage ERP strategic investment. Coupled with the previous investment in catering businesses to provide takeout systems and call center software Wisdom Dragon, a number of food and beverage ERP investment behind, the public comment is speeding up the restaurant O2O.

With the last week on the Ishikawa technology investment and cooperation model similar, the public comments in the days of Shanglong's holdings will be more than 10%, the future days of Shanglong will be with the public comments in the merchant data and merchant management system and other aspects of cooperation.

And in the frequent hand catering ERP company behind, the public comments on the O2O service products-online booking, ordering, buy, takeout and so will gradually and the restaurant ERP system through, complete O2O industrial chain layout of an important link.

From Chi Long to Shichuan technology, and then to the days of Shanglong, the public comment on why the continuous investment of three food and beverage ERP?

Public comment Vice President Jiang Yuping's answer is, "this is largely due to the diversification of the catering industry is too large." "The biggest difference between the three of the catering ERP is their customer groups, their products have characteristics and service objects, and has accumulated a certain degree of high-quality merchant resources." "and the continuous investment in several ERP, the main focus is on the different merchant base, team, and the area of exploration." ”

A public comment insiders told the first financial daily reporter, from a subdivision point of view, the advantages of Chi Long mainly lies in the mature delivery system and solutions, the latter is mainly different from the coverage of the merchant groups, the current days of the business long line of food and beverage ERP 17 years of time, covering 50,000 businesses, And Ishikawa technology covers about 20,000 merchants, the two customer groups covering the first to four line city.

Ishikawa Science and technology with the previous cooperation model similar, through cooperation, the public comments on the O2O service products-online booking, ordering, group buying, takeout and so will gradually and the days of the Fortune Business Dragon Restaurant ERP system through.

For example, users log on to the latest version of the mobile client, by region, popularity, evaluation, taste and other needs to choose the restaurant, in the click with the "order" logo of the restaurant, as well as enter the number of meals, time and booking information, the order will be directly into the business of the days of Business Dragon Catering system, merchants to determine the order, Diners will receive information about the success of the booking, the successful booking and to the store after the purchase, you can choose to pay for online phone payment.

Apart from the two sides will get through the process of catering business closed-loop "cloud Restaurant" mode, the future will also help catering enterprises to the restaurant information Internet, at the same time through large data to guide the business and customer precision marketing.

The report of quality passers-by consultation released shows that in the past two years, the size of Chinese catering O2O market has increased sharply by more than 60%, and it is expected to reach 120 billion yuan by 2015.

But in the food O2O fast growth behind, the public reviews the founder and CEO Zhang to reporters, catering O2O is very complex, line online is not really through, the user experience is inconsistent, and in the domestic existing catering industry information level, shop management, word of mouth management, Membership management and large data mining is the demand point of local catering businesses.

"The boulevard is in the sky. "describes the previous merchant information and internet cooperation." For the merchant, although the internal information system and the Internet platform can produce huge data flow, but has been stuck in the "Data island" status quo, can not be used for commercial tenants.

An industry insider told reporters that as a result of the local merchant and the public comments, such as O2O platform of cooperation itself produced by the process and data are staying in the public comment on their own cycle system, such as group sales, write-off data in the public comments on the O2O platform, and the interior of the merchant's financial, supply chain, à la carte system Also only flow within the merchant. And now the two "islands of information" through, or will produce very rich application scenarios.

For example, in the booking product, the merchant's internal management can be improved by the data accumulated by the public comments, such as the 2 table, the use of 4 table, smoke-free area and the reasonable division of smoking areas and other details of optimization.

To speed up the layout of food O2O public comments, Zhang previously interviewed reporters said, from the O2O point of view, a number of obvious commercial closed-loop has been formed, one is paid coupons, in fact, is a group purchase, the second is the restaurant reservation, and the third is takeout. Around these several layouts, the 2013 public comment on the strategy invested in Chi Long and net ticket network; In the 2014, the public reviews many times to invest in food and beverage ERP enterprises.

But he also admits that now the O2O model still lacks two key nodes: first, pay, for example, after the user reservations through the public restaurant, can not be directly paid. Second, because the merchant's cashier system is different, the public comments can not get the merchant cashier information or ordering information. Public comments are getting through these two key links, is expected to 1-2 years after the user can go out before the point of good food, through the public comments directly under the order, pay.