Public comment is expected to surpass Yelp in the first half of 2015

Absrtact: January 4 Morning, "The first financial daily" reporter from the public comment network learned that the current platform of users on the content (UGC) has accumulated more than 60 million, compared with the third quarter of 2014, an increase of 43%. And the quarterly US independent third party comment platform Yelp's

On the morning of January 4, "The first financial daily" reporter from the public comment network learned that the current platform of users on the content (UGC) has accumulated more than 60 million, compared with the third quarter of 2014, an increase of 43%. And the quarterly U.S. independent third party review platform Yelp's cumulative number of reviews is 66.592 million. According to this speculation, the public comment is expected in the first half of 2015 more than Yelp's number of comments.

At present, in 2012, Yelp is the largest U.S. Life service reviews website, the current market value of about 4 billion U.S. dollars, it is also the public comment on the network in foreign "superscript" one of the companies.

Similar to the public comments, the current catering and shopping is to the Yelp platform to contribute to the largest number of categories. In addition, local services, performances, entertainment, tourist hotels and so on is also a large content of Yelp, while leisure and entertainment, tourist hotels are also the public comment on the business areas of expansion.

Take the hotel as an example, the public comments on the choice of platform mode, the identity of the information provider docking Ctrip, where to Ota, for its diversion. The analysis thinks, along with the visitor to the hotel quality request unceasing promotion, according to the hotel's comment class information will play the greater value, becomes the user chooses the hotel the new entrance.

The public reviews CEO Zhang in an interview with reporters shortly ago, said that the future development direction of the review is similar to Taobao advertising diversion mode, and the main purpose of group buying is to build transactions closed-loop access to user data, using these data to evaluate the effect of advertising promotion.

According to the public comments 4th revealed the latest data show that in group buying, November 2014 public comment on a single month group purchase turnover breakthrough 2 billion yuan, December group purchase turnover of 100 million yuan per day, the number of group purchase and merchants have a substantial growth.

In the public comments on the leading first-tier cities, the current Shanghai single Month group buys a comprehensive turnover has exceeded 400 million yuan, the cooperation merchant achieves nearly 30,000, this also means that Shanghai has become the world biggest buys the city.