Absrtact: August 27, China Internet Conference continued to be held in Beijing in 2014. The public reviews the director, co-founder Longwin made a keynote speech. Longwin says the combination of the Internet and traditional industries is a real implication of O2O. From the entire 2013 tertiary industry
August 27, the 2014 China Internet Conference continued to be held in Beijing. The public reviews the director, co-founder Longwin made a keynote speech.
Longwin says the combination of the Internet and traditional industries is a real implication of O2O.
From the 2013, the tertiary industry's GDP accounted for 42% of the total, services in a broad sense, GDP reached 24 trillion, which is why the choice of service industry is an important reason.
Longwin also put forward the concept of service-type electric quotient, the user from the line to the offline, and merchants common prosperity, which is the common characteristics of service-type electric dealers.
2014 China Internet Conference Theme "To create unlimited opportunities-to create a new era of economic engine," a total of three days (August 26 28th), Tencent Technology will be through Tencent network, Tencent News client, micro-letter for you to bring the full range of exciting live, interpretation.
The following is the content of Longwin speech:
Longwin: O2O The word has been in vogue for a long time, what is O2O? You know what? Last month I took part in the strategic dialogue between the O2O of China and the United States, and I discussed the matter with the vice president of the Overseas Business Department, the American public comment, I asked him what is O2O, the O2O of the United States how to do? He asks what is O2O, which may be the noun that we Chinese create ourselves. I told him online to Offine, a very simple explanation called online, offline. I don't think I understand what is online or offline. My understanding is the combination of the Internet and the traditional industry, which is a true meaning of O2O.
I 2005 for the first time to participate in the Internet Conference, when the comments just did not long ago, I came when a table people eat together, basically no one knows the public comment, today also with the Internet people eat together, basically no one does not know us. The internet and the traditional industry combined is relatively early, the value of O2O? Who can tell me? I think it lies in how to use the Internet and the traditional industry to combine, the two can produce what kind of spark, first I think the traditional industry information is not sufficient, in other words, ten years ago when everyone went to the online shop to eat, you know that they do good food. No one knows, with the Internet in particular, like the public comments to do, the information is very full, before going to a shop will not be slaughtered.
More than 10 years ago, we go to a place will be afraid will be slaughtered, such as Shanghai's Nanjing Road is more than the local tourists, those merchants know you these customers come to me only once, there will not be a second, slaughter you did not discuss, now this kind of consultation is very few, because there is internet, information is very transparent, Those customers are exposed to the Internet, people will not choose to go, so the industry's information is fully dug out.
At the same time the efficiency of information dissemination is very fast, also in our familiar catering industry as an example, they do not have their own customer survey? There are. They will also give you a customer survey when the bill is paid, which will provide advice to customers, but who can see it? After the comments are returned to the boss to see whether the boss really looked at us do not know whether the change we do not know, at least the consumer is not visible, this information may be, but the transmission efficiency is very small.
The early U.S. assessment of the provincial capital cities but these books want you to buy, bought and then brought to the side you will see, there are Los Angeles, San Francisco and other place, it also through the online survey for users to comb, these are impeding the efficiency of information dissemination, the Internet can solve such problems.
In addition, the traditional industry has a huge user needs, everyone has to eat, three meals a day, such as tick-tick taxi, every day there is demand, the user's needs and base is very large. At the same time, traditional industries, whether catering or taxi industry, have a huge service, efficiency of the provision of space. O2O is the efficiency of the mobile Internet in information.
What is the concept of a 42% of the total GDP of the tertiary industry throughout the 2013, and, beyond doubt, the service sector in the broadest sense, GDP reached 24 trillion, which is an important reason for choosing a service sector.
In addition, the service industry and each user related, such as selling steel, water and other large commodities, and the common people do not seem to have too much relevance, feel not, may live in the house is reinforced cement do, do not know how much steel to sell, cement to sell how much money. But our traditional eating, taxi and every user is closely related to the user's participation is very relevant, this with the Internet has a high degree of similarity, the Internet is characterized by the user's participation is very high, the two have a very large similarity. So I think the combination of the Internet and the service industry, the future will be a very big promotion space, will also be internet practitioners, including entrepreneurs of the entrepreneurial hotspot.
What is a service-type electric dealer? What are the characteristics of service-type electric dealers? Under the line is a lot of the electricity business, I think the electricity quotient more is the kind of electricity quotient, whether it is Taobao, Jingdong, Xun, all need warehousing, inventory, of course, many companies said to do very well. But the service class of the electric dealer completely did not, is not our internet, does not need the distribution, you buy our group purchase on the handset, the line can realize, completely does not need, does not need the warehousing, does not need the logistics, completely takes the handset to be possible to realize. At the same time we put the user from the line with inverted line, everyone back to O2O, we let users from the line to the line, to the traditional industry feedback flow.
Although we heard the electric dealer from the line to the line, the user can click the mouse in the home to buy things, this is the line of people brought to the line, whether it is the east, Xidan or Wangfujing, or Shanghai's Nanjing Road, is now gradually decreasing. Service-type electric business is the opposite, the user from the line to the line, and merchants common prosperity, which is the common characteristics of service-type electric dealers.
To the Life service industry, the public comments for example, we serve 2,300 cities nationwide, 13 million merchants, each month to bring 6 billion pv,1.3 billion active users. Every month we bring online 100 billion transactions, the average merchant brings 10,000 dollars of turnover, I think this is an average, very impressive. We are really the user from the line to the line, reflecting the advantages of O2O. We rely on the third party's comment model to achieve this industry barriers, promote the service line, offline operation, promote the efficiency and development of SMEs.
Our public comments through the effective indirect consumption of a year to help line to achieve the consumption of more than 10,000 yuan, the entire tertiary industry energy is very large. In 20多万亿 capacity, who can occupy even 10% of the market share has a very large growth space, the public comments from the information platform to the information transaction of the two platforms, from effective online information, promote offline consumption, hope to work together for economic development to make a very modest contribution, thank you!