Public comment on the change of urban living consumption in ten years

In the decade of the 2003-2013, economic and technological advances in urban life in China have changed dramatically. Over the past decade, people's living consumption level has risen markedly, and internet technology has penetrated into all aspects of life and brought about changes in the way life is consumed. Over the past decade, people have been more and more through the public comments and other local life consumption platform to obtain entertainment and other daily life consumption information, concessions and services, people's urban life consumption needs of more and more rich level. Public comment on "The ten-year change of urban life consumption in China" (2003-2013) through the analysis of consumption data of the five sections, such as diet men and women, leisure and entertainment, beautiful life, married childcare and living at home, this paper reveals the changes of urban living consumption demand from 2003 to 2013, The map of Chinese urban population consumption needs is described. On the other hand, the report also revealed that in the past two years, the Chinese urban people's new life consumption concept and living consumption mode: First, people prefer to download electronic coupons, group buying and other consumption methods to obtain consumption concessions, the second, mobile terminals so that people can quickly make consumption decisions, access to consumer preferences. In addition, the report also shows the user portrait of urban consumers and the consumption characteristics of 12 constellation users and other interesting data. Public comment on the ten-year change of urban life consumption in China (2003-2013) The report is based on the mass information of consumers ' contribution on the platform from 2003 to 2013, including the information and consumption comments of the merchants in the fields of catering, shopping, leisure and entertainment and life services. The level of urban population consumption demand in China ten years, people's living consumption demand level more and more rich. On the most basic dietary consumption, national consumers increasingly diverse tastes in the dinner, in the hot pot, Sichuan, Western food, Cantonese, this help in Jiangsu and Zhejiang cuisine, the five major mainstream cuisine, Northwest cuisine, Korean cuisine and buffet and other cuisines rose significantly; outside the dinner, people continue to increase the consumption of non-dinner, 2005-2012, The average consumption of 23 city snacks per capita is up 1 yuan per year; In addition to the hard demand for food tastes, consumer demand for soft services is increasingly diversified, such as whether the restaurant offers wireless internet access, card service, free parking, takeaway service, etc. After the demand of dietary consumption, marriage and childcare become another major basic consumer demand, in the decade, there have been new trends and changes in consumer spending, in Shanghai and Beijing, for example, "star Hotel", "Wedding Dress", "Wedding Company", "Wedding Photography", "month sister-in-law" and "confinement club" become new keywords. In addition, wedding and childcare costs soared year after year, Beijing and Shanghai Consumers invited a wedding company average cost more than 20,000. 2012, Shanghai sister-in-law spent more than 6000 yuan a month. After satisfying the basic consumption demand, the city people have the demand of leisure and entertainment. In the karaoke, film, foot massage and other continuing popular traditional entertainment, people pursue more and more fresh entertainment, board games, DIY and the escape of the secret room and other emerging entertainment. With the improvement of living standards, people's pursuit of beauty continues to rise. Traditional hairdressing and hairdressing consumptionContinue to increase, consumers pay more attention to the brand, in the traditional beauty salon consumption, such as nail, dental and other "details of the United States" consumption surge, "micro-plastic" has become a new focus on consumption in recent years. On the basis of material wealth, people are more in pursuit of the convenience of life, personal health and spiritual level of abundance. More and more people travel by car, consumption of car purchases, repairs and beauty continues to rise; more people through physical exercise, the demand for sports fitness venues continued to grow and diversify; people pursue a spiritual level of abundant life, the pet as their partner's "Love Pet" growing, They are spending more and more on pets, and more and more people are enrolled in various training centers in their spare time to recharge their batteries. About the public comments the public comment is China's leading local life consumption platform, is also [1] the world's first independent Third-party consumer review site, is committed to providing users with catering, shopping, leisure and entertainment and life services in areas such as merchant information, consumer preferences and the publication of consumer evaluation interactive platform; Public comment Network for small and medium-sized businesses to provide a one-stop precision marketing solutions, including electronic coupons, keyword promotion, group buying and so on. After another website, the public comments have been successful in the mobile internet layout of this model, the general public comments mobile clients have become a prerequisite for local life tools. Public comment Network was founded in April 2003 by Zhang in Shanghai, and other founding team members include co-founder Jing, Zhang, Leaf tree Duanmu and Longwin. Relevant data up to the first quarter of 2013, the public comments on the number of active users more than 60 million, comments more than 25 million, the number of merchants included more than 2.6 million, covering more than 2,300 cities nationwide. As of the first quarter of 2013, the general public comments on the total number of views (Web sites and mobile devices) over 1.7 billion, of which the mobile client's browsing volume of more than 70%, mobile clients accumulated independent users more than 64 million. At present, in addition to Shanghai headquarters, the public comments have been in Beijing, more than 30 cities such as Guangzhou, Tianjin, Hangzhou, Nanjing, Shenzhen, Suzhou, Wuxi, Ningbo, Chengdu, Chongqing, Wuhan, Xi ' An, Zhengzhou, Jinan, Qingdao, Shenyang, Dalian, Changsha, Harbin, Xiamen, Fuzhou, Hefei, Changzhou, Foshan and Taiyuan set up branch offices.