Public comment on the results of quantitative finally achieved

On July 15, 2014, VW commented with Ereli to release the first O2O Advertising Value Model Report in the O2O industry. In the report, for the first time, offline revenue was included in the evaluation system of online advertising investment, that is, the actual impact of using online data to quantify the impact of local live service online advertising on its offline store revenue.

According to the report, the O2O advertising value model can directly calculate the amount of store-to-shop consumption brought by online advertisements. Among the ten cities surveyed in China, the public comment network can bring about 3 tables of food and beverage consumers, 7 beauty consumers and 2 groups of leisure and entertainment consumers on an average every 10 times a thousand people in Shanghai The best effect, every 10 thousand exposure will be able to bring 4 table food and beverage consumers, 9 beauty consumers plus 3 groups of leisure and entertainment consumers.

According to iResearch survey results show that eating out an average of 3 tables, for leisure and entertainment a group of 4 to 5 people on average. For example, Shanghai food and beverage businesses, public comment network every 10 thousand exposure can bring 12 food and beverage consumers.

The O2O advertising value model also points out that besides the online exposure of merchants, the marketing capabilities of the merchant page and the business reputation management ability of the merchants also have an important impact on offline revenue. According to the statistical analysis, the image information of the merchant page has a significant marketing effect, and 70% of the consumers view the recommended food information.

Public comments co-founder Lee