Public comment realizes O2O closed loop

As a 80 million mobile applications active users, 3,000 staff size, the history of 10 years of internet companies, in the recent public comments began to slowly realize O2O closed-loop-can let consumers in the public comments, complete from the consumption decision to the whole process of consumption. In addition to the introduction of new closed-loop products, they also hope and through a third party to establish a "cooperative closed-loop" approach, provide users a complete local consumer services.

In the past, the public comments did not achieve O2O closed loop. For example, at that time, if users want to select a restaurant, usually first in the public comment on the merchant and other users of the evaluation, but the reservation was forced to turn to a small meal secretary or meal network and other catering service platform.

In other words, the public reviews used to serve only as an information platform. They are not directly involved in ordering call centers, payments and other services, because of the unfamiliar with these areas of concern. Some people think that the public comment network should also establish their own booking platform, but they were determined not to get involved. On the line yesterday at the TechCrunch International Innovation Summit, the public comment on the network's co-founder Longwin said: "I was feeling call center This mode is not our good." “

So the public comment is a truly slow company, they have only recently set up a set of their own restaurant booking system, but more than 85% of their users use the online booking function, rather than the traditional telephone booking.

It is precisely because of this closed-loop business to control the lack of capacity, so that the public comments repeatedly stressed their openness, they hope to form a closed loop through cooperation. For example, longwin that the public comments are still not suitable for payment, so they work with Alipay, micro-credit payments and UnionPay to complete the user payment process.

The biggest problem of "cooperative closed loop" is not that the partner will take part of the profit, but the public comments can not control the whole industry chain. Like many startups, the fear of public comment stems from whether the bat trio will shot the value chain.

Despite the pitfalls, the public comment is still more willing to co-operate than to compete, even if the other is "trying to devour everything," even though many people think Tencent may be one of their threats in the future. Longwin that micro-letters still belong to information exchange tools, product structure itself is not a database tool, can not replace the public comment. Therefore, he believes that cooperation with micro-letters is greater than competition.

As a traditional Internet company that claims not to be bought and has no IPO plans, the public reviews the changes in the mobile-Internet wave that have been successful, with 70% of the current deal coming from mobile clients. Public comments also began to separate some product lines to set up separate business departments (such as group purchase and booking business), try new system architecture products. They introduced a more open "open platform" in the near future and partly confirmed their strategy of "cooperation over competition".