Public comment Zhang: will continue to take the strategy of suppressing opponents

January 6 Evening News, recently, the public comments CEO Zhang in its New Year mail to internal staff, said that in the past 2013, the public comments actually completed from the past a single information platform to the information platform and trading platform "dual-platform-driven" strategic layout.

In the field of group buying, 2014 will continue to take the "suppression" of the opponent's strategy, continue to do deep one or two coil shopping market at the same time, increase the pace of three or four-line city expansion.

But Zhang said that the public comments "not just a group buying company", in addition to group buying, horizontal product line there are promotion, booking, information, takeout, etc., fully meet the needs of businesses and users. Vertical field, in the traditional beer and skittles on the basis of new marriage, hotels and other channels.

The following is the general comments of CEO Zhang 2014 New Year Mail full text:

Everyone reviews

Today is the first working day of 2014, the New Year is good! Over the past year, we have seen a lot of changes in the company, many or ten years, such as the start of the September Bu and November online merchant 10 score. These changes, large or small, indicate our determination to change. In the new round of business rapid development and increasingly white-hot competition environment, only the constant self change can let us become more powerful, to seize the opportunity to complete our vision and mission!

We locate local life consumption, hope to connect consumers and merchants through the Internet, improve the quality of life of consumers, and promote the development of the service industry under the line. This position and vision we have been adhering to for ten years, but also let us have the industry's most resources and advantages. O2O, synonymous with the industry, has become a hot word for the Internet in 2013 and will continue to heat up in 2014 and in the future, as the next big trend is the Internet, especially the mobile internet, which will make the next internet giant.

In 2013, through the landing of the target plan and the adjustment of the organization structure and each colleague's input and pay, we push the business to develop faster. After a year of efforts, we in the most competitive group buying field reached our "containment" strategic purpose, in the 1-2-line market share successfully overtook to become the first. In 2014, we will be fully offensive, in addition to the 1-2-line cities continue to suppress, we will be in the 3-4-line city full spread, full offensive.

But we are not just a group buying company. In 2013, especially after the BU, our business layout more clear and landing, horizontal product line has large group purchase, promotion, booking, information, takeout, etc., is the industry's only comprehensive to meet business and user needs of the company. In the vertical field, in addition to our traditional beer and skittles, we split the marriage, but also a strong cut into the hotel business, the two business in 2014 we have very big expectations. In addition to these, we have a lot of initiatives, I will be at the end of January, and everyone to do more sharing, will be in 2014 gradually and we do more communication.

2013 we are in a comprehensive layout, this is our company's fastest growing, the most changes in the year. But we should already be able to feel that we will speed up again in 2014. Our business layout needs to be faster and more aggressive because the competition will be more intense. For example, we in the hotel industry want to become China's TripAdvisor (11 billion U.S. dollars company), we have only 2014, 152 years of time. Like takeout, this is already a multifaceted area, and there are always new opponents to join, we need to run faster.

What we want to do and what needs to be done is clear, and the key is implementation. and the key to implementation is the organization and people, specifically, we need to do in 2014:

First, let everyone have their own clear division of responsibilities and clear goals, and this goal is measurable, but also through efforts can be achieved. To do this requires every level of leader effort, as well as the requirements of each leader.

In addition, we should have a clear and reasonable reward and punishment mechanism. Not to balance, not to engage in harmony. Let the good people come out faster, give them rewards, give them honor, give them more responsibilities and challenges. For those who do not good enough, to be able to frankly tell their shortcomings, to tutor them to help them. Have the courage to communicate with them because they do not match their values and abilities. We have begun a comprehensive upgrade of the current mechanism, with the goal of updating most of the sales incentive mechanism in the first quarter and completing most of the non-sales mechanism.

But the mechanism has, the execution is good or bad depends on the person, each person responsible for execution. The key factor in determining how people do things is the values and culture of the team. In BU system, with the continuous expansion of the team size, the whole DP team value of the clear, unified and landing is still important. After months of Top-down, bottom-up clarity, we have now identified the company's core values, and will be formally launched in the near future, I will send another email to communicate with you.

Also, our talent gap is very large, a lot of business development is unhappy because the personnel in place is not timely. I looked at the overall recruitment requirements next year, very much for our team of small partners to pinch the sweat. But recruitment is not a recruiting team, the whole company should attach great importance and action, 4000 dpers is 4,000 hiring managers, everyone knows, know the outstanding talent nets to DP large team. Here I help the recruiting team to make a small advertisement, ask everybody to recommend the reliable talented person to them.

The theme of this year's culture is "passion", what is passion? Passion is the love of the cause, is the spirit of hard work, is not to achieve the goal of the determination, is a kind of difficulties against the south wall does not look back toughness. Passion is a necessary factor for a person or company to succeed. It is also the passion that makes our existence meaningful and makes our life no longer mediocre. In 2014, let each of us ignite our inner passions and give us 120% of our efforts. Let 2014 for comment, become each one of us the most extraordinary year!