Public comments Nuggets Mobile interconnection: 10 million points to transform billions of assets

Morning News reporter Miaoshari "This shop is good, the environment, recommended their home of pork ..." point to open the public comment network, this 50-word diners reviews everywhere. In the past 10 years, the company based on "eating and drinking" has been working hard to do the same thing, to promote, increase, manage, improve such a near hundred word comments. Today, total 25 million reviews, valued at $1 billion. How to "use Live" these massive comments, become the public comment Nuggets mobile interconnected era important path. The company has not gone slow in product innovation. However, "cargo" CEO Zhang summed up: "Only fast and not broken, fast fish eat slow fish" is the past the Internet to win the law. "Cargo" dream of Shanghai-West Yi Park Creative Park, located in Zhongshan Park business district, the public comments headquarters settled here. Ten years ago, Zhang, a graduate of the Wharton MBA, returned to Shanghai, claiming to be "cargo". Soon he found that the food establishments he knew were limited, and that some restaurants had a reputation for not having a plausible claim. Zhang thought of the local favorite pocket book, the Charlie's restaurant survey, when he was working in an American restaurant while studying. In the first few months, he collected information from Shanghai restaurants and suit published a book. Later, he simply put information on the Internet, so that everyone to comment on, so there is a "public comment network." 1 old users say that they knock down a variety of reviews, one is hoping to share something tasty to other people. Industry management This mode is called: UGC, that is, the user generated content. Of course, the old user's comments on more than 5, you can get a price of 20 yuan "public comment red." This is the 2007, 2008, the general comment on the survival of the portrayal of "selling books for a living." In the next six or seven years, the public reviews are doing the same thing: User generated content (comments), the company through electronic coupons form from the business to obtain income. Until 2010, after buying and moving the Internet, the public comment was suddenly speeded up. Create a live Data system 25 million reviews what does it mean? 1 years ago, when the public comments network financing, the valuation has reached about 1 billion U.S. dollars. Gross calculation, each value of up to 40 dollars. However, the public reviews the technology and technology research and development of the Lou Xiao Bo said, more valuable than these reviews, is the gradual formation of "community ecology." The core of "community" is 60 million months active users. These users will tell you which businesses have gone bankrupt and what new businesses, names, telephones, business hours, etc. "It's a living data system," says Lou Xiao Bo, a company that employs more than 3,000 employees. Comments on intelligent Technology management before, there are media reports, in some forums and QQ groups, the emergence of the network of the Navy, claiming that "can easily help shops enhance popularity and star, but also to provide the deletion of the evaluation of the service." So, the question is: how to ensure the authenticity of the comments data, to prevent comments gray industry chain? Last March, the system began to be intelligent: from the judgment of a single comment on whether the violation, to the user to publish comments on the time, account number, content and other relevance to make judgments. Over the past year, there are noTo 10% of the account because there is speculation comments on suspicion, and was sealed off. After 1 years, this system more consider the user experience, through the text analysis, "the first 15 or 20 reviews will be content richer, the reference value more important objective comment", the user from the mobile end is considered more. Do a good job of the company platform for the public comments on the development of mobile applications at the end of 2009, become the earliest enterprises into mobile development. Next, move from being a company to making a platform. The data system is open to third-party developers. The value of two or more times of mining data (mass reviews) is a major feature of the mobile internet era. After announcing its partial opening in January this year, thousands of Third-party developers have submitted applications for platform access, now communicating with at least 9-10 developers a week. Open Interface from the initial 4 to 23, the next two or three months should be able to see the public comment on the new appearance of the Open platform. Zhang said that the Internet industry's innovation is divided into several parts: one is to solve the relationship between people and information, such as Baidu, the second is to solve the relationship between people, such as QQ, SNS, etc., the third is to solve the relationship between people and goods, such as electricity quotient; The public comment is in the fourth field of innovation. By the first quarter of this year, 70% of the overall flow of reviews, coupons and group deals came from mobile terminals, mobile phones or tablets. Outsiders believe that the public comment on the "beer and Skittles" can easily insert O2O (online to offline) market, the potential of a huge. In the mobile internet era, public comments are expected to become a company of hundreds of billions.