Public comments together catering ERP Deep "O2O" accelerate the Internet of merchants

2014, the major giants of the O2O layout into the white-hot stage of the happy enclosure, deep local life of the public comments not only the introduction of a new CRM system for the public micro-life, but also continuous investment, through the O2O industry chain, not only invested hungry Mody, big mouth, but also with the ERP manufacturers in depth cooperation September 23, the public reviews also with the ERP vendors Tianjin days Shanglong announced strategic cooperation, the public comment on the capital accounted for more than 10% of the commercial dragon, the two sides will be based on the current product and industry experience to provide consumers with a better experience. In fact, in the recent year, bat frequently will be through the Internet consumer data and merchant information data docking after the scene of Ascension, to lead O2O another evolution. For example, Alibaba's Wisdom Mall, hospitals and other series, as well as the catering industry Amoy Point, Baidu Layout direct number, the acquisition of Baidu Glutinous Rice, Tencent's micro-credit public number and the vertical sector investment shares. It can be seen that the internet giants are laying O2O industry, trying to share a cup of soup. In fact, in the last Thursday, the public reviews have announced the investment of another food and beverage ERP manufacturer Shanghai Ishikawa Technology, and a long time ago the public reviews have been invested to provide food and beverage ERP, intelligent Takeaway solution of the Shanghai Chi Long. Tianjin days Shanglong is the leading domestic life services ERP service providers, has developed a Western-style, fast food, hot pot and other category systems, Service Hans Barbecue, Green Pavilion Western, Barbera Italian restaurant, such as more than 50,000 merchants, covering 1234-line cities at all levels. In addition, the days of Shanglong is still a point of the technology supplier of app products. Previously, "The Road in the sky, each side" is the Internet companies and ERP software manufacturers true portrayal. ERP vendors to meet the business needs of the first priority, while the Internet companies pay more attention to the user experience, but in fact, the nature of the needs of merchants and users is the same. It has to be history. The intersection and the handshake merchant contact ERP software manufacturer time to be earlier than the Internet for several years. As early as 1999, the days of wealth Shanglong on the introduction of catering, entertainment industry management software of the official products, and by 2007, Shanglong has accumulated in the country nearly 20,000 merchants. Shanglong is a typical food and beverage ERP manufacturers, the so-called ERP (enterpriseresourceplanning) is the enterprise resource planning, catering businesses need to pass the ERP software system for internal management, including POS machine management, member management, inventory management, financial management, Supply chain management and other modules. And the public comment was founded in 2003, in the early days, the public reviews in addition to the accumulation of business POI information and customer comments, but also developed a card version of the electronic membership cards, as well as electronic coupons and keyword promotion mode. It can be said that, compared with internet companies, software information manufacturers know more about catering industry. These manufacturers specifically for different industries to order a different system, only in the field of food, there are Chinese food, hot pot, Western food, fast food and other categories. Days of Shanglong customers have Tianjin dog ignore dumplings, Hans Barbecue, Barbera casual restaurants and other famous restaurant brands。 In the software informatization stage, the Shanglong help these brands to improve the efficiency in the company internal management, the branch management and so on. It is reported that for the hot pot industry, the characteristics of many dishes, 2006, 2007 days Shanglong in Chengdu, the first pad la carte mode, since this model was quickly extended to Chengdu, most of the hotpot shop. And the development of the public comment is another way. That is to create information, trading platform, on the one hand, through the integration of merchant information to attract users, on the one hand, through the service user's decision-making, transaction demand to help merchants submit turnover. In order to achieve the efficient reach of merchants and users, the public comments on a series of products such as booking, takeaway, group purchase, advertisement promotion, CRM management system and so on. Compared with the focus of the ERP vendors, the Internet from the public comments more understanding of users, its monthly active users have reached 130 million, has become a local O2O platform important entrance. Deep industry within the ERP vendors more understanding of businesses, more understanding of the industry, and the coverage of a wide range of Internet platforms such as the public reviews more understanding of users, more understanding of how to operate the data. With the development of the Internet industry and ERP manufacturer, more and more intersections have occurred. For example, in Amoy Point app development process, Shanglong is its important technical supplier. Shanghai Chi Long for the bar John, Yonghe King and other catering brands developed a special takeaway system, and this system and the public comments after docking, will be able to provide users with more convenience. And the public comments also found that if you want to provide users with more involved in the internal flow of business services and applications, then with the traditional ERP vendors is a very good way to cut, and investment cooperation has become a smooth way. Multiplication and the future O2O essence is in the mobile internet age, will not have reached the previous line of merchants under the under, enhance efficiency, realize the user to the merchant data integration, many touch. and the public comments and ERP manufacturers to achieve data docking, you can open the user to the merchant's internal data flow, can help merchants to achieve from "consumers" to "user" data management, so that the entire catering industry information construction completed "Internet Information" upgrade. The so-called Internet information is compared with the traditional information. The traditional information service emphasizes the internal process and the data to get through, in reality the merchant needs to buy the software, the hardware, the service, after the purchase how uses more depends on the merchant oneself. And the internet is characterized by "small run, quick trial and error", you can quickly launch a lot of products and put into use, according to effect feedback to promote the next decision. In view of the current situation, the public comments have a huge amount of users, transaction data, and the ERP vendors themselves better understand the merchant, the two sides together, a simple cooperation can be achieved by the public comment on the end group purchase verification directly with the information system docking, and through the restaurant inside the system can be in the public comments on the implementation of such as a movie theater seat booking function, If the order system docking, the public comment on the end can also be achieved in a short time electronic ordering. After integration, users can get a lot of convenience. When a user is making a decisionIn addition to see and some comments on the information, but also can be refined to the vicinity of which restaurant now depends on the window position or box, the main dishes today whether the supply. If you are in a hurry, you can advance in the public comments on the client to complete the order, pay, choose a seat, to the store can be directly consumed. More cooperation from the value of data mining, before the merchant's customer management data can only come from the merchant's internal data cycle, the data is relatively limited and isolated, but the data can be achieved after the two-way cycle. For example, users in the public comment on the behavior of the data and the merchant's own membership system through, the public comments on the historical data can "sketch" a more accurate image of the user, and the merchant can provide different services for different users. Earlier, the merchant introduced new dishes from the kitchen, and then through the consumption test, and the future can be through the Internet data demand presses "reverse customization." To reduce the marketing and promotion costs of the merchant. Zhou, chairman of Qihoo 360, said in his new book, "My internet methodology," that the biggest difference between traditional manufacturers and internet makers is that traditional companies spend a lot of advertising money in exchange for one-off consumers, while the internet can accumulate its own users. With user data, user habits and other data, in order to have the future. and the catering industry "Internet informatization" after the transformation, each merchant can turn their own "consumers" into "users", which in itself is a O2O industry changes. (Catering boss Conforming)