Public enthusiasm for social networks is starting to fall

According to foreign media reports, Gartner survey found that a large part of the social network users said. Compared with the initial exposure, there is no enthusiasm for using social networks, and there is a state of tiredness (social media fatigue). The survey was conducted last year to this year. A survey of nearly 6,300 social network users in 11 developed and developing countries was conducted to understand trends in the use of social networks and user habits and perceptions.

According to the survey, teens and 20-year-olds have significantly increased their use of social networks, with less significant differences in age-related factors than those associated with social networking. 24% per cent were more enthusiastic about using social networks than when they were first used, while 37% per cent of respondents, especially those with low age and familiarity with technology, used social networking services more often.

Gartner says early adopters in some areas are "socially media weary", representing global social media developments that have matured to maintain a user's popularity and should provide early service.

Brian Blau, Gartner research director, says the findings suggest that early adopters have become tired of social media. 31% of enthusiasts (usually younger, more mobile, and more brand-conscious) have started to get bored with social networks, and the industry should keep an eye on this, while creating new services to keep consumers warm, and consumers in the emerging generation looking for a short period of time to attract them with innovative services.

The survey also interviewed nearly One-fourth "weary" respondents for possible negative causes, although there was no highly common factor, but 33% per cent cared about using the privacy of social networks, and surveys showed that age levels were different for privacy concerns, and older people were more concerned about privacy issues. Compared to the overall respondents have 33% care about privacy, teens only 22% care about privacy and reduce the degree of enthusiasm of social networks.

In terms of geographical distribution, respondents ' enthusiasm for social networks changed, Japan, Britain, the United States and other social media mature areas, nearly 40% of respondents said more than just when the use of the more enthusiastic, nearly 40% and just start using the same, only 20% of respondents lower, South Korea and Italy have a higher performance, nearly 50% Respondents were more enthusiastic about social media; In contrast, about 30% to 40% of Brazilian and Russian enthusiasm for social media declined.