Public comment Net enters two pioneering stage: practice of "medium body West use"

A http://www.aliyun.com/zixun/aggregation/3518.html "> Internet company, with an explosion of dozens of times times the size of its personnel in just three years; And the company has not been founded for 11 years; its business model and corporate culture have attracted executives such as Google and IBM to join ... It is the public comment network, is currently entering two entrepreneurial stage.

"They are very professional and have a diverse background. In the early days of the company's entrepreneurial difficulties and challenges, I see today they are leading a group of like-minded, ideals, passionate, and pragmatic young people are working hard, persistent pursuit of a very promising business direction. I am very infected, I hope to be able to be in multinational companies, foreign companies experience and learn something to help comment on the network to become the industry's pre-eminent company. ”

This is the 2009 just as a comment network Human resources Vice president of the Lingzhenwen to the media said. Today, the company is moving in the direction he hoped it would be, "everything is going in the right direction, but even more so, because the road ahead is long." ”

Lingzhenwen previously in IBM and AstraZeneca as China's human resources director, and this "very long road" is the Review network modernization, regularization of the management of the road.

Put the scattered "pearls" in a string

The time for foreign companies to enter China is not short, in Lingzhenwen's view, foreign companies have not changed the culture of Chinese enterprises, bringing more modern enterprise operating system, "so the foreign culture is more focused on business culture, such as ethics, processes, systems, norms, skills and so on." "He thinks it's all part of the culture, otherwise the culture is too vague to fall."

"Culture is the professional degree that each employee of the company shows, the logic that considers the problem ... I think the foreign companies bring these, and after more than 20 years of accumulation, did create a group of Dudangyimian, professional managers. "Lingzhenwen that the biggest obstacle to multinational companies is the Chinese culture and cultural unfamiliar, leading to a group of companies acclimatized."

This is why he joined the comments network-on the one hand, he and the company CEO, the CFO is a college classmate, on the other hand, is to see the development of multinational companies will encounter bottlenecks after a certain stage, it is difficult to continue in-depth, it must be used well, with refined local talent, but most foreign companies do not do well in this respect. "On the contrary, there are some local companies that have shown great features in this area." ”

Comments on the network is such a western enterprise, with the West management philosophy, more than half of the executives are returnees, employees like learning, diligence. The disadvantage is that these employees are generally young, lack of logical thinking ability, data-oriented and decision-making ability.

"Before the company's culture, management system is very good, just like scattered around the beads, fragmentation system." Lingzhenwen, comments on the "prescription" is to introduce the Western culture system, with the Chinese thinking to do things. "I want to pick up these ' pearls ', with a line string, this line is to learn from the foreign enterprise model, but to have their own characteristics." ”

When he put this idea out of the way, the public comments on the Web CEO Zhang and his ideas hit. "Our ideas are leniently--that is, to introduce some of the better mechanisms of foreign companies, and then gradually improve and supplemented by a comment on the network's own characteristics."

In Lingzhenwen to join the review network, the company's culture is "small workshop-style", a lot of people happy, this is the reason many employees still do not want to leave in 78, they regard this as a home. But this family culture is constantly evolving, can not always like a small family, Lingzhenwen just joined the company only turn people, now has more than 2,800 people, increased 10 times times more.

"These three years of change is shaking, in the process, I believe can bring the culture of multinational companies, as to whether the staff understand, I think this needs counseling, I want to and managers and direct subordinates explain why this?" This may result in ... They understand, so they can push down. "Breaking the culture of an enterprise is determined by the leader, and the words and deeds of the employees are determined by the leadership." The cultural core of the comment network is "three public"--fair, fair, open, the concrete manifestation is all senior executives have no assistant, their office door is always open, anyone want to talk to them, anytime come in.

The internet's "rules" can not be too much, too easy to fetter the idea of people, because this is a young majority of the organization, which is "break the conventional" culture. This culture is now to be happy, but at the same time responsible, open and transparent, but to be results-oriented, mutual respect.

"I think that the culture is not the landing of skills, but depends on the attitude of employees, only the recognition, the real landing." "In order to allow employees to deeply understand the company's culture, they are in the form of comics to the culture covered by the core concept of expression, and made famous as the" Seven Habits "of the micro-film, staff self-guided ...

The role model of the executive is limited, and the real example is among the employees. Communication plays a key role in the implementation of the culture, whether the company is willing to bend down to listen to the voice of the staff, the Management and Human resources department can work together to communicate information to every employee, these should be based on communication. Poor communication makes it difficult for employees to understand where the company is going and what step it has made. And the transparency of these information is the prerequisite to determine whether the enterprise culture can be successfully landed.

"I think the next three years is really testing the network, there will be large-scale influx of talent, how to let them recognize the company's culture?" So I often say don't always want to do the industry boss, first the culture to do solid. "In Lingzhenwen view, the company's cultural excellence is the direct performance of the staff mental outlook, conversation, behavior, mentality, etc., are the direct transfer of corporate culture."

HR here is the role of the cultural transfer, can be a good translation of these cultures, through different channels and methodologies, lubrication to pass to every corner of the enterprise, and supervision of the landing of culture, but the specific implementation of the department manager is responsible for.