Public opinion information is also a great helper of website optimization

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We can often see on the internet to improve the natural site Optimization keyword ranking of the eight major points:

1, server and domain name factors

2, site navigation and site map structure

3. URL path factor

4. Title and meta

5, Site content factors

6, keyword density

7. Recommended by other valuable websites

8, page Layout factors

So today I think the rattan design should not be said or 8 major points, because as long as the search on the Internet can see a detailed introduction of eight information, small set today to say is actually the public opinion factor.

Generally speaking, we see this "public opinion" two words, the mind will come out this is a bad message, why say to the site is helpful, this should not be said to be the reverse?

It's true that today we have to get to know a company, find the address of the company, first of all will Baidu company name, but we often see a lot of people in Baidu after the discovery of the enterprise on the Internet are countless, such as: This enterprise does not pay wages, the boss stingy, the company's internal system confusion, the company's products have problems ... A variety of public opinion information, resulting in the company's staff loss is too large, no latter replacement, resulting in staff difficulties; customers see this kind of information light temptation, heavy cancellation orders or choose a good reputation in the same industry. So why does rattan design magnify this thing, and think of other people's perceptions of the company as a factor in improving search? Because only you in the reasonable processing public opinion information, the positive reply netizen information and establishes the Word-of-mouth marketing, the user will be to your enterprise and your enterprise website propaganda only then will pay more attention and gives the good appraisal, With the right look at the company's problems, so that public opinion information is also the site to optimize a big helper, and enhance the site on the Internet position.

One, the positive answer the Netizen's information

Public opinion is because many companies do not have the concept of the Internet, only know that business is more difficult to do a year, but do not know how their company on the internet to be judged. Only we do a good job of network public opinion test to let enterprises embark on a positive road, first of all, to determine their own monitoring scope and objectives, know what to do, and secondly, to have their own public opinion view, processing personnel, dedicated to the first time to deal with the collected public opinion information.

Although the network of public opinion monitoring specific to different enterprises network public opinion monitoring process may not be the same, but is roughly three parts:

1, the development of crisis programmes. In response to various types of crisis events, the designation of not more detailed criteria and plans to prepare for the emergence of a crisis there are chapters to follow, the drug. This step is mainly to determine good monitoring of the target site and keywords.

2, the target website: Baidu know, stick, Community, forum, blog, 315 website

3, Key words: So-and-So a company, people, So-and-so products

Note: Good products, enthusiastic recommender, continuous good interaction, in order to let enterprises in the industry Word-of-mouth upgrade, such interaction and recommendations will be slowly transformed into "viral marketing", so that everyone for your publicity, everyone to help you pass the positive energy.

Second, the establishment of Word-of-mouth marketing

1. Pay close attention to developments and preserve the right to the first moment of events, and strengthen monitoring efforts.

2, the first time to process information 3 steps

2.1. Complaint: Complaint to the customer platform of the other website

2.2, complaints: to the other side of the site a higher level of management complaints

2.3. Send a letter of Attorney: send a fax to the other website of different departments

Note: Do not easily use outsourcing to remove public opinion information, because the public opinion processing company will analyze, your enterprise's strength and treats this question the importance, in turn releases the public opinion topic to you from time to time, once this kind of information you seek them to clear, slowly your money all is they to pack the pocket. General Baidu and related engines are not deliberately help people to deal with such problems, need to provide relevant documents and company complaints letter, Rattan design suggested that everyone use the most common way, the positive answer to the topic of netizens, with the most simple and straightforward topic to cover this topic.

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