Public panic and distrust of group buying markets

Absrtact: In a growing number of consumers accept the purchase of this consumption method, satisfaction is not optimistic. The 2011 Urban Consumer Rights Forum issued a "survey of consumer rights and interests in the online group," the report showed more than 60% consumers

As more and more consumers accept the purchase of this consumption method, satisfaction is not optimistic. Yesterday's 2011 Urban Consumer Rights Forum released the "Online Group buy Consumer protection status Survey Report", the report shows more than 60% consumers in the process of purchasing rights infringed.

A survey of 22 cities ' consumer rights units found that the overall rating of online group purchases was low, with "satisfaction" only 16.16% and more than 80% of respondents expressing "general" or "dissatisfied".

In addition, 62.12% of the participants said that in the process of online group buying has encountered legitimate rights and interests of the situation.

Consumers reflect the strongest three problems are: exaggerated publicity, the actual goods or services and the Web site advertising is inconsistent; The group purchase website promised to shrink the service, the return (paragraph) is difficult, deliberately delayed refunds or refund procedures extremely complex. The survey showed that 17.05%, 12.75% and 10.61% of the respondents were involved in the three major problems.

However, after the legitimate rights and interests of consumers to participate in the purchase, more than 30% choose to give up rights, only 25.17% of consumers will choose to "Negotiate with Group purchase website", 24.5% of consumers will be with the provision of products or services business negotiations. The reason is that consumers to buy sites and businesses to deal with the dispute is less satisfactory, 48.48% of the respondents said "not satisfied", 44.44% of the respondents said "General", only 7.07% of the respondents said "satisfied."

Group 800 released the latest data show that October group purchase site totals 4,057. Because of the violent layoffs, business debt collection and other negative news, the public on the buy market has generated a wider range of panic and distrust.