Public service marketing, please take off your white-rich-American coat

Speaking of public service marketing, public interest hype, http://www.aliyun.com/zixun/aggregation/21263.html "> The first time to think of is tyrants Chen, standard brother is the real public service marketing as a show expert, Hand up hard currency from the mainland to Taiwan, the standard brother a out, let people have a kind of, superscript brother to go their own way, so that the public good marketing no way to go, after all, what is more than the silver shining white eye effect?

The so-called public service marketing, many times, is a small carnival of the industry, enterprises from high. Find a wave of recipients, enterprises to donate some money, take photos, hair news, all OK; some enterprises simply pursue the eyeball effect, through the sad sentiment marketing, tell a few tears of the help story, look at once feel good, but tears more really worthless, 8630.html "> sometimes also easy to people disgusted."

So, is it really a joke? Of course not, the rise of Weibo, can be regarded as the life of the public service marketing, apply now vulgar words, public service marketing can play the internet thinking, is to let the public service marketing itself into the Internet products, fun and interesting, everyone can participate, willing to actively open up the spread of Word-of-mouth, even if the real show, Also want to have a people can participate in the public welfare show!

The wire corps of giant fire on the net, is a group of enthusiastic public welfare of ordinary people, spontaneous organization of the public welfare organizations, each to a region, to organize a rescue activities, in the network to find recipients, every donation will become a steel wire can participate in the Big Show, each steel wire in addition to active money support, Also take the initiative to host each area of the rescue activities, if said before the public service marketing is high ridge flowers, now the public good marketing can really have to go next door sister line, you see, Zhi Ling sister is always more popular than Mann sister.

Besides, the Net Qin makes me cover your activity, a change to Beijing haze of spit negative energy full lattice mode, "I cover You" slogan from the style, call netizens don't haze resentment, face fog haze, who also can not spell parents spell money, but also play point positive energy. In order to make this mask big lie more interesting, Network Qin staff Sohe to shoot inspirational blockbuster, Friends Circle of independent transmission effect is good, 300,000 masks within two days, thousands of users micro-bo grab masks, sun masks, play masks, do not play what sadness, do not do what spit groove, the real hair masks this simple thing to do the whole people to participate, It's an innovation!

American website Hopemob, using the Flash-buy mode, only tell the story of one recipient per day, set the donation limit, donors to view these stories, choose whether to donate, the amount of unlimited, and when the amount of donations to the audience, will stop accepting donations, Hopemob will choose to follow the whole situation, In time for the video site or social media release, donors can view information or forwarding, really do everyone can become a donor, even if only 1 cents, public marketing, can be so fun, you can think of it?

Social media age, there is really a better way to play the public good, the focus is, remember, really give everyone the opportunity to participate in public welfare, so that the public welfare becomes tentacles, so that public welfare marketing can play the public welfare movement, listen to me a word of advice, hurriedly connect ground gas son!