Public space: an independent public to provide tools platform for the product

Absrtact: With the advent of the 2011 Roll Call, the concept of public financing began to rise sharply in China. In the past two years, the emergence of the public-raised platform has a comprehensive Third-party platform for the public, such as the public network, Beijing-east financial whip and so on, but also focused on the vertical

With the advent of the "roll Call" platform in 2011, the concept of public financing has also begun to rise sharply in China. In the past two years, the emergence of the public-raised platform has a comprehensive Third-party platform for public financing, such as "Public Network", Beijing-East financial "whip" and so on, there are also focused on the vertical area of the third party platform, such as "Lok Tong", "Amoy Dream Nets", "Jue so" and so on.

However, compared to the more mature overseas market, the public raised in the domestic development still faces several problems:

Good trust mechanisms have not yet been established. On the one hand because users have very limited knowledge of the pattern, on the other hand, because of the lack of trust among domestic users, there are various worries about raising money for strangers through the public.

Third-party platform for the audit of the strict mechanism. It is because to strengthen the user's trust, and better risk control, so the audit link is inevitable strict.

Public-funded projects are more concentrated in several areas, such as novelty hardware products, tall cultural projects and charitable acts, relatively high threshold.

"Public space" this product is to want to be able to respond to the above several questions. Public space is an independent of the public to provide tools platform for the products, by the Jiangsu Public Network Limited development. The so-called independent public chip, is distinguishes between the third party to raise the platform the concept, the latter includes Kickstarter, AngelList and so on everybody very familiar public-raised platform. Independent public financing is a public-sponsored enterprises or individuals to build and operate a platform, not rely on any third-party platform. And the public-raised space for these independent platform to provide relevant technical platform support and service support, including Web site building, return management system, fund management system, equity management system and many other technical/service modules. Therefore, we can see that the product logic of the public space is to solve a problem: to reduce the threshold of the launch of the public-funded projects, to "let anyone, at any time, any place can easily launch any content of the public."

At present, the public space of the product system consists of three parts: Based on social networks, the majority of users of the daily life of the "easy to raise", to operate independent web sites for the commercial market brand-wide platform, based on reliable technology return management system. Among them, easy to raise on August 12 on-line, became the first on-line product of the public raise space.

Easy to raise the main two concepts: social and public networking.

The so-called social networking, that is, the promoters of their own social circle (such as micro-letter, microblogging, QQ, address Book, etc.) to launch a public-funded project. At this stage of the product is based on micro-trust public platform. First, users need to focus on and bind to the "public-raised space," the common number, then, when the user launched the audience, the public-funded projects will be shared into the circle of friends, interested friends can spontaneously choose to support the project, can also be two times to share the project, expand the scope of the spread

There are several obvious advantages to the audience based on the Micro-trust circle:

In an environment where trust is generally missing, the circle of friends builds a relatively natural and firm chain of trust, reducing the risk of trust between sponsors and supporters. It is because of this, easy to raise also will not have to audit the public-funded projects, reducing the threshold of participation in the public raised.

Sponsors and supporters can communicate directly with each other on the project, which will help to consolidate the trust mechanism.

Micro-trust Friends Circle has a certain interest in polymerization. It is easier to get friends ' support by sharing the projects in the circle of friends.

Based on the trust between friends, the flexibility of the project will become larger, the wind control also become easier. Therefore, different from the other Third-party platform, the micro-credit version of the easy to raise the project can be launched after the start to adjust the funding limit, up to the time and other details.

And the concept of light public is to refer to the relatively small number of projects. Micro-letter easy to raise the project mostly focused on the user's daily life areas, such as a party, a birthday gift. Most of these projects are only the promoters of a small wish, and also relatively easy to get feedback and support between friends. Of course, not only are these lightweight projects, it's easy to raise the support of any content. But these small desires, which are closely related to life, are better suited to the communication platform of micro-trust.

I understand that the ease with which the micro-mail version is funded by the public let the promoter be able to control and supervise the activities (such as parties) that involve many people in the life and do not manage well, such as knowing how many people are involved in advance and completing the AA payment in advance; You can also share and pass your little wishes And get support from friends.

Of course, easy to raise in addition to the micro-letter version, will also launch the app version and the Web version, the two tentacles will be extended to the commercial category of the project to go, which not only has the product of the public, but also including the stock of the public to raise.

I think the Web Edition is a good supplement to the current Third-party platform model.

First of all, Web easy to raise the idea of "go central". Because the users of the Web easy chips are the users who do independent platform, they do not need to rely on any one platform, they can personalize the platform, brand operation. So, compared with the mode of relying on the third party platform, the center is further. And the role of ease in this is to do these independent platform outsourcing SaaS services, for these platforms to build and operate a variety of technical modules. This is also easy to raise the main business model.

Secondly, in the service object, the users of the Web easy to raise already have more mature user groups, so there is no need to rely on the third party platform to recruit users, can launch their own public chip. As a result, users who are willing to use the web for easy access to independent audiences may have features such as: already have a certain brand effects and user groups of large companies, want to master the user data enterprises, in the traditional industry enterprises (they have the technical needs but lack of corresponding technical development capabilities) and so on.

Again, in the use of data, easy to raise the concept of cloud services, will be all the support of the project's user data precipitation to the bottom of the system, in the accumulation of a large number of user data, based on data analysis to do the precise push of the project. Of course, this Third-party platform can also be done.

At the end of this article, I would like to thank my colleague Leah for his valuable views and head charts. If you are also interested in the public, welcome to discuss with me. Email: zhangyuxin#36kr.com