Publication of Graph Search

Today, Facebook has more than 1 billion users, and the social search tool, graph search, offers users another option to replace services offered by companies such as Google's LinkedIn and Yelp.

　　at Headquarters in Menlo, California, Facebook held a product launch, and the company's CEO, Mark Zuckerberg, said at the meeting that it was possible to use graph Search User find users, photos, locations, and user interests. Facebook also showed the function of graph search in the press conference to help employers find potential new employees.

When graph search is fully launched, it creates incentives for many web users, reducing their time to stay on sites such as Google, Yelp and LinkedIn. Mr Zuckerberg said the new feature would become a "business" in the future, but he did not say how the service would be profitable as soon as possible, putting Facebook's share price under pressure.

"Which one is more valuable," said Michael Gartenberg, analyst at Gartner, a market research firm, Michael Geidingberg a sushi restaurant in New York, or a sushi restaurant that friends like? Competition between Facebook and Google will continue. ”

On January 15, Facebook's shares closed at $30.10, or 2.74%, at the close of U.S. local time. As a result of Facebook's new search tool's job search function, or the threat to LinkedIn and monster, an online job-seeker, the shares slipped, but the shares were slightly higher at the close, with the price of Yelp on the website offering 20.61 US dollars, down 6.19%.

"Graph search aims to make accurate inquiries and return answers to users, not links to other places," Zuckerberg said in a press conference. ”

Facebook expands revenue

The market has been disappointed by the opening up of IPOs (IPO) and worries about the long-term earnings prospects of the social networking giant, and Wall Street is regaining confidence in the world's largest social network.

As users move toward the mobile end, Facebook is concentrating on developing new ways to get revenue from users. Mr Zuckerberg said the company was taking positive action on the move.

From smartphones to web search products, the market's guess on Facebook's new products has reached a frenzy in the past few weeks. In addition, the market is expected to achieve strong financial performance in the fourth quarter, pushing Facebook's share price to rise.

While Mr Zuckerberg believes the search service will become a business, analysts advise caution. Earlier, Facebook had been hit repeatedly by a lack of clarity about the privacy policy.

Eden Zoller, Aiden Zoller Research analyst at the consultancy, Ovum that Facebook's top priority is to strengthen advertising revenue. "Facebook's Graph search tool will undoubtedly provide advertisers with more personalized advertising opportunities by collecting user data," he said. However, Facebook needs to be cautious and slow, and be mindful of user privacy issues. ”

Search Market

Karsten Weide, an analyst at market research firm IDC, said earlier this month that if Facebook Karlsten Wede more ads based on search results, it could occupy a 5% share of the US search advertising market, which had reached about $15 billion in 2012.

In addition, Zuckerberg says Facebook's new search feature is designed to help users find new friends on the Web. Facebook will launch the graph search trial for a small subset of users. Facebook said it intended to protect users ' privacy.

Unlike web searches that rely on keywords, Graph search allows users to perform phrase searches to find information that has been shared on Facebook. The service will be focused on 4 areas: users, images, locations, and interests.

Facebook said it had partnered with Microsoft's Bing search, and that if graph search failed to find out what the users needed, Bing would provide users with additional web search results. "It's a wonderful thing and one of the coolest products we've developed," Zuckerberg said. Graph Search will give users a new way to find information on Facebook. ”

Will it threaten Google?

The theory of Graph search is that because it is related to friends, their personal preferences, their friends, what they do, where they happen, and what they want to do, so the search results are related to the content of the search. But all this begs the question, "How much is this a threat to Google?" In short, there is no big threat to Google until these results are available on Bing or Yahoo. Facebook will show Bing's two search results, which Bing previously used as a "lite version" of the search tool, but did not do what Facebook is proposing today.

Facebook needs to spend a lot of time and money trying to change the user's search habits on a large scale. How do you encourage users to turn to Facebook from search engines such as Google, Bing or Yahoo? So Facebook is going to be like Bing and Yahoo to integrate these search results. After that, its ability to really pose a threat to Google. Google's google++ social network, while interesting, is small, so Google's social-Atlas search can play a small role.

Industry insiders expect the tool to be widely available as more and more users will use Facebook for data discovery and search. The increase in search traffic will allow more default Bing search results to appear. As a result, Bing may benefit by gaining market share.