Publicity Easy CEO Tan Yu fly: Advertising Alliance into the important channel of web games

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

June 25 News, Publicity easy CEO Tan Yu fly yesterday to accept NetEase

Science and Technology interview, said that the advertising alliance has become the domestic hot web game important promotional channels, at present and promote easy to reach joint operation of the web game more than 100, continuous cooperation has 20-30.

Tan Yu Fei said that the most important thing is to collect the cost of the web game. The demand for the brand is not high, this is exactly in line with the characteristics of the advertising Alliance, because most of the publicity is small and medium-sized website, the company can be combed, to fit the user group and the media to promote, docking, they have a very direct effect, In the cost is also relatively low.

Here is the chat transcript:

NetEase Technology: We all know that 2009 in China is a very rapid development of the web game, but for the highly competitive web game industry, web game companies encounter a problem, how to bring his game products to more users before, it is understood that Publicity has played an important role in this area, I would like to ask Tan to talk about the role of publicity in the promotion of web games.

Tan Yu Fly: Last year did the promotion, last year, the web game is not booming, to this year basically 100 above the type, ongoing cooperation has 20, 30, web games for our development momentum has a great help, especially this piece in our main business is accounted for about half of the total, so, This piece of development is very helpful to us, we have also developed a number of promotional programs, because they have a high demand for promotion. For example, the cost of registration, operating costs, cost recovery budget, for this piece, we also have some of their own media resources to optimize the media to support the sustainable development of the Web game, can have a better income to adjust.

NetEase Science and Technology: Web game at present the joint Operation channel comparison all, can choose Thunder, 56 nets, 4399 and so on the website, the propaganda is easy as the promotion Channel One kind, your superiority in where.

Tan Yu Fly: The main promotion channel has three kinds, some search engines, like Google, Baidu

and so on, there is through the portal site, there is through the Advertising Alliance, but we promote the volume is very large, low-cost, cost-effective, there is such an advantage.

NetEase technology: Web Games in the choice of channels, will pay attention to which. I just said that you run hundreds of games, which can achieve the profit of how many?

Tan Yu Fly: There are so two requirements, one is in the promotion of the time, the first step of the registration cost is how much, this registration, users play their game after the recovery costs can meet their requirements, mainly these two pieces.

NetEase technology: On your understanding of the Web game, the current joint operation of the model, can give the web game accounted for their income is probably how much proportion, there is no statistics?

Tan Yu Fly: This is not counted.

NetEase Technology: Web game in the promotion process, the greatest demand in what place, publicity is easy in which aspects can meet the requirements.

Tan Yu: The most important thing about web games is cost recovery, the demand for the brand is not high, this is exactly in line with the characteristics of publicity, because most of the publicity is small and medium-sized sites, we can comb, for the user group and the media to promote, docking, they have a very direct effect on the cost is relatively low.

Web game is a popular product, do not need a great brand promotion effect, so, in the Advertising alliance just embodies its advantages, because the advertising alliance are small and medium-sized enterprises of the website.

NetEase technology: Thank you tan total guest NetEase.

Tan Yu Fly: Thank you.