Publicity is king. Website Promotion Skills Summary

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The rapid development of the Internet today, enterprises or individuals and other sites more and more need to promote, how to promote the site has been listed as the enterprise first thing, search engine registration is the main way to promote the site, the company will be its website in the major search engines registered on the major information platform to promote registration and related industry links, This will allow more users to access your site through search engines or directory service stations, not only your site can easily be found, but also the number of visitors will soar. We will use a variety of promotional methods to enhance corporate visibility and impact within the limits of your financial resources.

In addition, to update the content in time, improve the number of visits. The content of the website is to serve both the enterprise itself and the visitor. Enterprise information dissemination and image publicity is important, but if the audience from this group, all will be a bubble. One of the important purposes of surfing the web is to find and get information, therefore, the content of a successful enterprise website should be to meet both its own and the needs of the visitors, that is, by constantly updating and enriching the relevant information of its enterprises and industries, to attract more visitors, so that visitors not only through the site to understand the enterprise's own characteristics, You can also get more knowledge in order to really achieve the purpose of creating an enterprise site.

For how to promote the site, I summarize the following several ways to provide you with reference.

1. Exchange of Links

Obviously, this is also a normal way to promote the site, personal sites do not like the business type that there is a large amount of cash can be "burned", but can unite, and brother site for the exchange of links to work, these links can be text form, can be 88x31 small icon logo form, can also be 468x 60 Large advertising strip banner form, of course, can also be illustrated or various irregular forms. As long as the exchange between the two sides to achieve a tacit understanding, and the promotion of friendship links depends on three points: the first is to be wide, large-scale and other sites to exchange links may make their own site exposure, the second is to quality, and traffic high, well-known sites for Exchange; The third is to put their own site links in the other's prominent position, This is to see your relationship with the other webmaster decision, such as in a home page hung with other sites of text links, and only your one is the icon link, nature will be more eye-catching. And what is the so-called home page links, partner links, strategic alliance links and so is nothing but webmaster and webmaster relationship between the depth of the direct embodiment of it.

2.Email Promotion

This is the last way to spend money and time to promote the site, you can use the traditional group email, you can also on your own website, open a subscription to Electronic magazine (mailing list) function (so that both enrich your home page content, but also allows you to quickly accumulate fixed email sales), But keep in mind that this promotion method can only be used for your familiar friends, if you casually to yourself do not know and did not subscribe to your electronic magazine browser to send email to promote their homepage, is a kind of sending spam letter behavior. The consequences, not only make you a big drop in word of mouth, and will be listed as a black list for life not to visit, and even may be mail bomb retaliation. Send email to promote the success of the key is that you send to invite others to visit their own advertising letter, write in good faith, and it is best that your home page to provide the information is exactly what the visitors receive this letter need. The more important point is that this kind of email promotion can be used once, not much (for sending an electronic magazine is unrestricted).

3. In a variety of guest books, forums, chat rooms, newsgroups published information attention

For the individual how to promote the site first is to hold a kind of no money or less money, but can do the attitude of the child, this kind of in each guest book, forum or other interactive place to publish advertising information to promote the way is free. The specific way must be clear to everyone, but need to remember two points: one is to find a popular, high quality forum or guest book release information; Secondly, we should pay attention not to let oneself is to advertise the purpose too obvious, because this will not only cause the Forum Viewer's aversion, may also be moderators delete posts or even the account number. You can easily promote, for example, to explore a problem at the same time, to leave your site address, or simply put the ad in your forum signature. Remember to not always write "Welcome to my Homepage" and so on, should be more with the visitors to communicate in good faith, in the appropriate place to mention their website address and content on it. And when you really do this, you will find that not only more and more people are willing to visit your homepage, but also to know a lot of friends, why not?

4. Online activities to promote

Can do their own activities, can also cooperate with other sites to carry out activities, such as you are a designer, so completely can carry out a "So-and-so website logo Contest" Activities, so that not only increased the Web site interactivity and intimacy, so that their site can quickly increase the number of registered members in a short period of time, Visit volume and enhance corporate visibility. But remember that if this activity is large-scale, or the network is carried out, then you will pay a certain material price, and if you are in collaboration with people or online, then it is acceptable.

5. Publishing articles in various media

Obviously, this is not any webmaster can do things, but you may not have a try? Actively to some it newspapers and magazines to cast some manuscript, your article does not have to write very professional, very literary, as long as fluent and can say one thing is good.

6. More Solid Friends

No promotion is more important than this. Make some friends, all kinds of friends to know (but not let you promiscuous friends), for example, you and a business station with the administrator of a good relationship, it can completely use his relationships to help you in the scope of their authority to promote the site, if you know a writer, Then maybe he will take the initiative to help you write an article to promote your site.

7. Using software to promote

The use of software promotion is the most convenient way to promote the site, can save a lot of time and energy, for the promotion of the initial period is a good way.

Common promotion software are: forum mass software, QQ mass software, mass mailing software, message this mass software, search engine login software, through a large number of posts, will soon be able to let your website information by the visitors to see and be search engine attention. For such software, personal experience is that such software updates quickly, when a software is more people use, it means that he will quit the stage, because, a large number of use of these software will make the forum, message site webmaster to increase the posting restrictions to resist such software. Of course, there is a mountain high, this depends on the software upgrade speed.