Pudding Hotel Join hands sticky rice net new rules of hotel marketing

November 17 Morning News, the first domestic new concept of environmentally friendly chain hotel Pudding Hotel announced that, as a result of the previous with the domestic leading social e-commerce website glutinous rice Network Cross-border Cooperation was successful, in order to better serve the glutinous rice network users, decided to increase the applicable hotel group buy, glutinous rice network users can be from the original only Shanghai,　　Hangzhou chain hotels can be expanded to the distribution of the country's 10 major cities all the Pudding hotel, which also greatly facilitate the group purchase users travel range.　　November 7, 2010, the Pudding hotel chain officially opened for the first time, the 24-hour glutinous rice Network after a total of 8657 people bought the Pudding Hotel package. "It is the first time in the global hospitality industry to place hotel rooms on the internet for group buying."　　"Pudding Hotel chief operating Officer Schorqing said that it will be with glutinous Rice network cooperation as a successful marketing behavior, not sales channels."　　With the traditional Ctrip travel network, such as hotels, air tickets scheduled sales channels of different sites, it should be said that social e-commerce site for the hotel industry to create a new mode of marketing. "Sticky rice online without myths, only real data." "Thousand Oak Interactive Group vice President, Glutinous Rice NET Director Mr. Shenboyang said, we want to use this to tell glutinous rice User A kind of simple life concept, convey a kind of happy live upward life attitude."　　It is reported that after the end of the group, in the user consumption, the use of increased service content to ensure a good user experience, the move in the domestic group buying industry is still rare. The Pudding hotel chain stores have already covered 10 cities in China, and the chain stores are expected to reach around 100 by the end of this year. The Pudding hotel chain as the Hundred Yuan Economy hotel market's first brand, because of its fashionable, the joy Live, the interactive network and so on the characteristic widely by Shanghai, Beijing, Hangzhou and so on young people's affection and sought after.