PUI-Joint technology: To solve the mother and infant core pain point step on the capital market 4 hot spots

Beta-Tech founder Ranchancho Mobile Internet era, bat this group of market buyers for high-value users of the taste is very sensitive, frequent attack attempts to rob every effective traffic entry and user data. Mobile medical and maternal and child programs are high value for high-value users. Of course, many entrepreneurs in these two areas, when everyone is racking their brains to attract the attention of giants, and the end of last year to create a mobile internet platform--------technology, but the giant strategic investors and the market VC tightly stare at death. This January only began to operate formally, May just completed a round of financing mobile internet mother and child platform company, why has the capital market so much interest? This project is exactly the same time to step on the mobile internet, WiFi (O2O entrance), mother and child, health care of these four capital market hotspots, Solve the most have the purchase ability of the mother and child population of the key pain point, and by virtue of their own team in the industry's deep accumulation to be able to grow rapidly. At present, the majority of pregnant women in China are in the professional maternity and child hospital to carry out production inspection and childbirth, as a result of limited medical resources and maternal characteristics, in the maternal and child hospital scene, pregnant women queue time is particularly long, the majority of Chinese pregnant women are the first time to have children, especially eager to get expert professional advice or other experienced mothers advice. Hospitals and doctors also want to work with trustworthy companies to improve hospital procedures and environment, to establish a positive interaction between doctors and pregnant women, and to improve and relieve the current very serious problem of doctor-patient conflict. How to solve these core pain points of the hospital, doctor and mother and child population? On the plane that Ranchancho flew to America last year, he had seen an article in the magazine, "Torture of 10 of people tortured by modern times," in which one of the tortures was: "The deep feeling of the broken WiFi", which inspired his inspiration: if the scene of maternity and child Hospital in the installation of WiFi, and for pregnant women to provide registration, queuing system, Online consulting and other products and services, it will be possible to achieve a first-class mobile internet platform Company. Ranchancho through with the founding team communication, get unanimous approval. Since its official operation in January 2014, it has received a round of financing for Lam investment four months later. The project received strong support from the lam, Lam investment in the long-term accumulation of resources and contacts to give a lot of help to the beta technology, according to Ranchancho, Lam investment in the 2 months after the introduction of the joint technology in the medical, TMT and maternal and infant industries in the field of the upstream and downstream resources of more than 50 enterprises, and to assist the technology in the strategic direction, Talent structure and other aspects of adjustment. Capturing accurate users to build a mobile Internet platform based on the trinity of hospitals, doctors and mothers and infants the Ranchancho is very firm: Our advantage is the entrance plus platform, play the synergistic effect of 1+1>2. It is not just an import company, but a mobile internet platform company based on the Trinity of hospitals, doctors and mothers and children. Ranchancho to invest in Chinese journalists in detail the reasons for the implementation of the Bayesian vision. First, the BetaMother and child this vertical area of the network layout is very accurate, it and you are in the airport, shopping malls, stations, laying the WiFi network is not the same, they are large, we are accurate. The Bayesian technology captures the young female mother (the baby's strong just needs also basically through the mother to realize) this mobile Internet most active user group. "It is precisely the most valuable user community that makes it possible for the beta to have a future platform," he said. At this point, Ranchancho also stressed that seizing the maternal and child hospital entrance means there will be a steady stream of new user groups, because most of the 25-40-year-old women have to go through this process, and most women are in maternity and infant hospitals pregnant birth inspection and childbirth. "According to the statistics of China's nearly 20 million mothers each year, and most of these are the Internet and mobile internet companies most valued 80, female." Second, MCH is a place where users repeat at a high frequency, usually at least 1-2 times during pregnancy, and 3-4 times in the late pregnancy. Female children after childbirth examination and vaccination, child illness treatment will be implemented in maternal and child hospital. A higher repetition rate means that the beta has a greater advantage in the user's nurturing and exerting influence. Third, the user a single time to use long. Usually in the process of pregnancy and maternity, waiting time will be very long, according to the statistics of maternal waiting and treatment time on average is 2-3 hours. This means that the time spent on wireless networks will be considerable, as the long wait time will significantly increase the access rate and online duration of maternal and escort personnel. Ranchancho revealed that the average use of a single user in the already-opened maternity and child hospital can reach 52 minutes. and the current test version of the platform data is also very good-looking, conversion rate, online time long, PV all exceeded expectations. Because of the precision of the maternal population, needs and pain points similar (such as registration difficult, waiting for a long time, 80, the first pregnancy desire professional knowledge and experience sharing, etc.), if the Bedouin can solve the maternal core pain point of several, this time period can accommodate the business model Imagine space is very large. The Forth is the O2O attribute based on the location of MCH Hospital. Maternal and child based on physiological reasons and belong to a healthy group of attributes, the general will choose the family for the near birth. Then based on maternal and child hospitals and maternal family location, can produce many O2O industry chain depth opportunities. Based on these four features, Bayesian technology is not only an accurate user portal and data platform, but also the possibility of becoming a mobile Internet platform based on the Trinity relationship between hospital, doctor and mother and child. Ranchancho to this very self-confident, through these months and the Chinese mother and child community, online interrogation, registration, line mother and child chain enterprises, payment and other related industry leaders to communicate, have been recognized by these industry leaders, and are willing to achieve strategic cooperation with the company. Ranchancho even bluntly, the future of which companies and the beta cooperation platform, it will be the relevant areas of the first subdivision. As one of the strategic partners of Bayesian technology, UnionPay Electronic Payment general manager SunThe advantage of the technology is that the young woman determines the future of the mobile Internet, and the value of the technology is to build the portal and platform for the most valuable young moms. As for the business model, Ranchancho's view is that the business model for the Bayesian technology can be placed in the future, is about the well-being of the problem of choice, only to do at this stage (constantly get new users) + improve the user experience (improve user activity and stickiness). Second pioneering advantages: WE ARE Ready has been 40 years old Ranchancho belong to two times, the accumulation of time in his body, reflected in the beta technology this project, the network resources and experience advantages are obvious. This advantage is first embodied in the team building. We are able to achieve high-speed development, mainly has a can not only look up at the stars, but also down-to-earth team. When the team was created, it was the 3+3+3 model of three consultants, three founding partners, three founder operations executives, and Ranchancho said that three advisers were former executives of Aruba (the world's best mobile network hardware vendor), former executives of Google and former Tencent executives, Thus ensuring the hardware technology and data analysis of mobile network, the forward-looking and systematic nature of the mobile Internet operation and platform architecture, while the founding partners and founding executives each have a very strong background in their respective fields, some focus on medical and maternal, some focus on strategic planning, and some focus on business operations, Some people focus on mobile internet, some focus on the technology of mobile network hardware. The advantages are also embodied in the technology of mobile network hardware and the cooperation of vendors. One of the most important partners in mobile network hardware is Ranchancho, a Tsinghua EMBA student. Usually for young entrepreneurial teams, especially those involved in hardware equipment, in the technology and supply chain link loss, and even lead to short of a minority, and the Bayesian technology easily over this threshold, in the assurance of leading technology, high quality, but also achieved low cost. Also reflected in the advantages of fast enclosure. After the completion of financing in May, the company's enclosure progress even exceeded the expectations of investors, to the middle of September, maternal and child medical institutions registered 1200, nearly 800 have signed, nearly 600 have been far into the network to pave the project. It is noteworthy that recently, including Alipay and other companies have been offensive "hospital area strategic layout, but like the beta technology in half a year to complete the national layout and establish the absolute leading edge is very rare." Also reflected in the attitude of no quick success. First with the best equipment and technology, for the hospital to do a good service to ensure network security and fluency, to ensure user experience, "Ranchancho said. Through more than 10 years of accumulation in the medical and maternal and infant industries, the founding team of Bayesian Technology and the trust relationship established between hospitals and doctors are the prerequisites for rapid enclosure. The first in the medical field to establish a professional, trustworthy Word-of-mouth, for today's entrepreneurial project has forged a competitor are insurmountable barriers. Also embodies in the pattern and bosom. Lam Investment believes that Ranchancho is conducting thisThe best person to start a business, two times he is experienced in management, and has a strong learning ability, the most important is the mind and pattern, not only focus on the mobile internet to occupy the portal, but put on a more valuable mobile internet platform, this is vital. Moreover, have the heart willing in the industry to form mutually win cooperation relations is completes the platform company the Foundation. "For the Ranchancho, which has basically realized the freedom of wealth, the goal of two startups is to become a great company in the first line of mobile internet." In the interview he confessed to investing in China, since last year and my partner left Beijing to Shanghai two times to start a business, I do not want anything in my life, is to wholeheartedly put together the technology of the beta-tech bigger and stronger. A potential strategic investor we are contacting said to me: "Do not make the Bayesian pattern small, not only has a large company's genes, but also a great company's genes." We are ready. "