Pull seedlings can promote, corporate news marketing Strategy chapter

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Some people say that do business to down-to-earth, step, perhaps this is a truth. But in the electric business industry, step means the continuous investment of time cost, and to the electricity business also said, advance one day or even one hours of qualifying means survival. Therefore, do the electrical business pay attention to is swift and effective, how to win the customer's favor in the shortest time is especially crucial. That's what we're going to talk about today-news marketing, as a corporate enthusiasm and no negative effect of a promotional tool, news marketing when it is the choice.

How can news marketing be enthusiasm and without any risk? Pushing hands to help small help everyone analysis:

First, news marketing can quickly shape the corporate brand image, for corporate profits add oil and fire. The basic point of news marketing value originates from the public credibility and authority of news website, the thought inertia of netizens will lead to its dependence on the brand in news marketing, which is very useful to shape the brand image of the company.

Second, the management of corporate public relations crisis. We often see some companies in some media sites to issue statements or letters of apology, for such enterprises we may have behaved in the blame, but it turns out that after the storm is a rainbow, not a few days, the incident will subside.

Third, the website traffic promotion. News marketing is another vice-profit is to obtain traffic, the reason is that these news sites themselves have a certain weight, so it is easy to have rankings in search engines, imagine that you may spend dozens of yuan on your business information to the form of the news to the Baidu homepage, the value of things ah.

Four, the site weight of the joint. Of course, not all news sites can directly enhance the weight of the site, but some news sites can be published in the news site anchor text hyperlink, these hyperlinks are very high quality, the site's keyword promotion is a great help.

Fast propagation speed and high intensity of the storm. Another quality of news marketing is its own strong exposure, when a news Sina, Sohu, Tencent, NetEase and other large portals, can even form an event to form the effect of viral transmission, which in itself is other marketing methods can not be compared.

In fact, the website is very easy to promote, but some enterprises do not deploy good resources. News marketing as a kind of marketing tool, which enterprise can grasp well, that enterprise can be on the road of marketing less take many detours, this is the future electric business enterprises must master a marketing method.