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Original, to engage in website construction or website optimization personnel is not unfamiliar. Regardless of literary talent geometry, even if it is a copy of the false original, webmaster people like this is not the same, because the original can bring site weight and search rankings of the continuous promotion. Although the search engine has repeatedly claimed that the website construction content is king, the original rich website certainly will receive the user and the search engine's favor. But the actual situation is, a lot of webmaster painstakingly original articles, but a long time not by search engines included. There are problems with the structure and programming of the website, but more often, the content of the site itself. For example, now search engine based on semantic analysis and to repeat the judgment process, has been able to identify a part of pseudo original.
Even if the article from their own hard original, if you can not take into account the quality of the content, can not allow web site visitors to stop watching, but also will not be the search caused by the favor. Because of the starting point and the purpose of different, many website construction and site optimization personnel, the original purpose is simply for the so-called optimization. Write the article is not very good to meet the theme of the site, the article does not have a clear logic inside the thread, such an article also has a performance is very brief. Such shoddy intent to please search engines, but has not been recognized by search engines, resulting in efforts and counterproductive. Outstanding success of the original with the performance of each other, but the failure of writing must have its generality, which can be roughly summarized as "irrelevant, word, say no teaser."
First, irrelevant: original content should meet the theme of the website
Irrelevant, as the name implies is the content of the article and the title of the article, the theme of the article does not correspond. Irrelevant also has another form of performance, is that the content posted on the site is not relevant to the site theme. Irrelevant article, even if it is hard to original, search engines will also think that the quality of the article is not high, not included. Even if the search engine is collected by the user, because of its own quality problems, will not cause more attention. Therefore, the original should first determine the theme of the article, and then around the theme has a central purpose to create.
Many webmaster puzzles, often with original content rich site, and most of the published articles can be indexed search engines, but the site weights and rankings are not improved. This time, we have to check the second "irrelevant", is the content published on the site, and the site is related to the subject. For example, the website construction Class company's website, should be the website construction class original article primarily, at least also should be the related Internet article. Only the theme of the original content, with a long time to adhere to, will slowly let the search engine grasp the theme of the site and the weight assigned value.
Second, Lied: logical thinking should be throughout the article always
A lot of false original articles, although by replacing words to adjust the order of chaos, integration of the vivid, but the same can be identified by the search engine. The most fundamental reason is that the original of the article due to too many adjustments, the original paragraph logical relationship has no longer fluent. And now the search engine through years of development, has accumulated a huge thesaurus, semantic analysis and to the program can be very good to identify the original article or not. If the false original search engine can not be recognized by the original, so hard original articles, due to grasp the logic and details of the problem, and let the search engine misjudged the gains.
Quality of the original, except to grasp the logic of thought, but also should be wary of typo antonyms and brought the wrong. The internet age, the input method is also more and more useful, especially now Sogou input method of the popular, so that the original clumsy way of inputting become dexterous, typing speed is also getting faster. But the drawback is, in the fast input of the word also more typos, people's mentality also with impetuous up. In the original process, may inevitably input typos, but sometimes the small details will make your hard work wasted. Therefore, the original is not only to publish the release so simple, but the need for three draft, to ensure that the release of the article regardless of the logical relationship or the words and sentences are within the perfect.
Third, say not to the teaser: the choice of topic should ensure that there is quality
Faced with a huge amount of information resources, how to let search engines early discovery, and impressed as soon as possible included in the index library? To remove the quality of the content itself, the topic is of paramount importance. For example, many webmaster is around the site construction and optimization skills, to write some experience of the article, the core method of "content for the king, link for the emperor" over and over from different angles to resolve. And the author has a separate point of view from the mentality of pen, successively written "under the sun of the site optimization effect more lasting", "website optimization to have a sunny mentality, love to optimize the Internet" and other published in the A5 webmaster network. It cannot be said that only the author thought of writing from this aspect, but it is a useful attempt compared to the orchards technique.
It is as important as the choice of a good topic, and the same content needs to be treated attentively. We are not professional writers, do not need a long speech rhetoric, but still have to write true feelings. Only the quality of their own content has been promoted, in order to get the search engine favor, but also can finally get the user's affirmation and recognition. If possible, even if it is original, the article should be as long as possible. Because some people have used the search engine's judgment algorithm loophole, some articles are streamlined to have only one title, a paragraph of text. Now the search engine fixed this loophole, the text number of the article still has some requirements, to too fine short article some taboo.
Original is not necessarily original, although the search engine to the original staff writing level is not too high requirements, but pretending expression, in line with the general logic and fluent statements are still needed. The ultimate goal of the search engine is to provide quality content to the visitors, based on this purpose, we in the original process, in fact, as long as the grasp of a point, that is, users read this article will do how to feel? Professional website construction company Shanghai Pilotage Technology (www.joyweb.net.cn) believes that In the site construction and before the original, if you can put yourself in the user's perspective to consider, then the success is gradually approaching, because regardless of the site or original, the end is to be inspected by the user.